Senior National Account Manager, Trade (Field Based)
Insulet CorporationAbout the role
Position Overview:
The Trade National Account Manager will develop and implement Insulet’s strategic Channel initiatives with Trade Customers to include; traditional wholesalers, specialty distributors/mail pharmacies, and a primary focus on retail pharmacy chains/Community Specialty Pharmacies. This position is responsible for providing key strategic channel management recommendations and works cross functionally with Managed Markets, Brand Marketing, Contracts & Pricing, Finance and Manufacturing Operations. This person will develop and initiate long term strategic business opportunities with key decision makers within Traditional and Specialty Trade. Additionally, the Trade National Account Manager will act as the point of contact for Trade issues regarding product inventory and managing appropriate levels of stock. The Trade National Account Manager must be able to execute against Insulet’s financial plan. This person will also be responsible for professionally representing Insulet at national and regional trade association meetings and events.
Responsibilities:
- Establish a mutually beneficial relationship with retail pharmacy corporations to execute Omnipod promotional campaigns. Campaign/marketing initiative(s) will establish meaningful Omnipod presence awareness in retail pharmacies, leading to enhanced Omnipod SOV.
- Initiate and develop business relationships with key decision-makers and thought leaders among the top trade accounts.
- Evaluate key opportunities to develop account objectives to achieve sales, margins, and market penetration.
- Recommend and implement strategies and tactics that contribute to the development and successful execution of Trade Channel adoption of Insulet products.
- Identify opportunities with third party vendors (e.g. data analysis, data platforms, telemarketing organizations, and technology solutions) to assist department’s efforts to launch Omnipod and implement marketing initiatives.
- Coordinate with brand teams to align marketing strategies relative to trade customer opportunities.
- Effectively negotiate and execute fee for service agreements with traditional wholesalers and specialty distributors.
- Directly manage the Trade Channel to resolve any issues to include inventory control, return goods, chargebacks, EDI, product security and product recalls.
- Conduct semi-annual business reviews with Trade customers to align business objectives.
- Analyze customer inventory levels and effectively communicate & collaborate internally and externally to manage any stocking issues.
- Effectively communicate with key internal stakeholders on Trade business opportunities and competitive information that could impact Insulet’s market position.
- Represent Insulet’s interest at national trade association meetings and conventions.
- Perform other duties as required.
Education and Experience:
Minimum Requirements:
- BS/BA Degree (Preferred field of study Business Admin or Marketing)
- 8+ years of field sales experience
- 3+ years of account management in the Trade Channel
Preferred
- Trade experience working with Drug Wholesalers and Retail Chain Pharmacies
Preferred Skills and Competencies:
- Industry Knowledge – understands the Trade industry and the medical product distribution process in a large healthcare organization or prescription drug vendor.
- Pharmaceutical Sales Knowledge – displays a broad understanding of sales techniques and the strategic objectives of the pharmaceutical sales marketplace
- Legal Systems – understands the laws and regulations affecting contracting and pricing in the pharmaceutical industry
- Product Knowledge – understands the medical/therapeutic usage of Insulet’s products and can communicate these features and benefits accordingly
- Supply Chain Knowledge – understands the Trade supply chain distribution process and the evolving regulatory environment
- Business Delivery – understands Insulet’s Trade Business Development strategy and manages performance to meet customer expectations
- Communication – ability to communicate ideas and data both verbally and written in a persuasive and appropriate manner
- Strategic Implementation – ability to implement and monitor the overall sales and Trade Relations strategy
- Analytical Skills – ability to analyze a wide variety of data including sales and financial data to make business decisions
- Resource Management – ability to manage internal and external resources effectively to enhance service delivery
- Business Planning – ability to develop business forecasts and plans
- Negotiation Skills – ability to construct successful negot
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