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Senior Market Development Manager - AI, Endoscopy

Medtronic
United Statesfull_timeVerifiedPosted 4 Oct 2024
💰 $193,200/yr

About the role

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

At Medtronic Endoscopy, we aim to improve patient outcomes by empowering every gastroenterologist across the globe with artificial intelligence and disruptive therapeutic technologies. We have an exciting opportunity to continue strengthening our footprint as the undisputable leader in AI with a new opening – Senior Market Development Manager – AI.

This person will be part of a highly visible, fast-moving team and will be responsible for market development and downstream execution for our AI portfolio globally. We are looking for bold thinkers who create new ideas to bring our best solutions forward to benefit our patients, business partners, and customers.

Diversity & Inclusion

We seek out and hire a diverse workforce at every level: We need fresh ideas and inclusive insights to continue to be an innovative industry leader — that’s why we make it a point to seek out, attract and develop employees who are patient-centric, passionate, and who represent the same wide variety of life experiences as our patients. To learn more about Inclusion & Diversity at Medtronic Click Here.

Responsibilities include:

Develop and execute downstream market development plan for global markets:

  • Define and execute regional market acceleration plan to ensure alignment with operating unit objectives and strategies, enabling us to meet or exceed business goals for the Endoscopy AI portfolio products
  • Collaborate with regional teams to set specific goals, action plans, and timelines for execution. Identify key performance indicators (KPIs) to measure plans success
  • Communicate timely updates and business progress to leadership on key initiatives
  • Partner with sales team and sales leadership on market activation and expansion strategies; define and deliver on the annual market development plan with key milestones and initiatives

Provide day-to-day support to global sales teams:

  • Be the subject matter expert and act as a trusted advisor for education across cross functional teams
  • Engage regions to understand daily challenges, opportunities, and customer feedback. Offer guidance, share best practices, and provide assistance to help overcome obstacles and achieve sales targets
  • Maintain a strong support network virtually to OUS partners and ensure smooth flow of information
  • Be ready and able to travel to support field teams with key customer meeting, trainings, and conferences
  • Plan and execute conference presence, mindful of budget allocation, to maximize technology footprint at industry events. Provide support for conference participation including booth set up, presentations, and post event follow-up.

Create impactful messaging

  • Develop and deliver updated collateral materials including brochures, presentations, and digital assets, working in close collaboration with clinical, regulatory, legal and AI marketing peers
  • Collaborate with integrated marketing to refine and execute campaigns across digital advertising and promotional activities for conferences and other key events to reach target audience and drive demand
  • Communicate with key stakeholders including health care professionals and societies to elevate GI Genius mindshare and market adoption

Forecasting

  • Review and analyze sales and market data, identifying trends and accuracy. Utilize market insights and region input to project future sales and inventory needs
  • Be in lockstep with innovation partners to forecast inventory needed for upcoming product launches including hardware and software including AI Access

Ability to travel up 50%

Must Have: Minimum Requirements

  • Bachelor’s degree required
  • Minimum of 7 years of experience in marketing or market development, or advanced degree with a minimum of 5 years of experience


Nice to Have

  • MBA
  • Experience developing a new market, i.e. implementation of key tactics, execution and performance tracking
  • Healthcare marketing or consultative selling experience in medical devices, specifically AI technologies
  • Direc-to-consumer marketing programs
  • Demonstrated success delivering results within a matrixed environment
  • Proven success leading major initiatives

Physical Job Requirement

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Company

Medtronic

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