Product Marketing Director

Yext (NYSE: YEXT) is the leading brand visibility platform, built for a world where discovery and engagement happen everywhere — across AI search, traditional search, social media, websites, and direct communications. Powered by over 2 billion trusted data points and a suite of integrated products, Yext provides brands the clarity, control, and confidence to perform across digital channels. From real-time insights to AI-driven recommendations and execution at scale, Yext turns a brand's digital presence into a competitive advantage, which is only possible through our team of innovators and enthusiastic collaborators. Join us and experience firsthand why we are consistently recognized as a ‘Best Place to Work’ globally by industry leaders such as Built In, Fortune, and Great Place To Work®!

We’re looking for a Product Marketing Director to lead go-to-market strategy for one of Yext’s product pillars. This is a high-impact role at the intersection of Product, Marketing, Sales, and Customer Success – responsible for driving awareness, adoption, and revenue for a critical part of our platform.

We’re seeking a strategic, data-driven storyteller who can connect product innovation to customer value, spot market opportunities, and lead with clarity in a fast-paced environment. If you have deep domain expertise in areas like cross-channel customer engagement and campaign orchestration (or the curiosity and aptitude to quickly build it), we’d love to meet you.

What You’ll Do

Go-to-Market Strategy & Execution

• Define and execute GTM strategy for a set of Yext products – shaping positioning, narratives, launch plans, and growth initiatives.
• Lead product launches end to end, ensuring internal readiness and high-impact external execution.
• Partner with Demand Generation and Field Marketing to develop integrated campaigns that build awareness, drive pipeline, and support customer expansion.

Messaging & Positioning

• Craft differentiated, value-based messaging frameworks that resonate across buyer personas – from CMOs to channel managers to local operators.
• Translate technical capabilities into clear, compelling business outcomes that align with our customers’ visibility and engagement goals.
• Ensure consistent, competitive product narratives across all touchpoints.

Customer & Market Insights

• Act as the voice of the customer – synthesizing insights from customer feedback, market signals, and usage data to inform positioning and product roadmap.
• Conduct market and competitive research to identify opportunities for differentiation and innovation.
• Support customer advocacy through compelling case studies, proof points, and success stories.

Sales Enablement & Field Success

• Develop enablement content and programs that improve field confidence, messaging consistency, and win rates.
• Deliver training and tools that help Sales, CS, and Channel teams effectively position and sell your product.
• Collaborate with reseller and agency partners to accelerate indirect channel growth.

Cross-Functional Leadership

• Partner closely with Product and Engineering to influence roadmap priorities and shape product development with market insights.
• Collaborate with Customer Success and Support to ensure customer feedback is integrated into GTM strategy.
• Play a leadership role in raising the bar across the Product Marketing team – contributing frameworks, best practices, and a culture of excellence.

What You Bring

• 12+ years of B2B SaaS product marketing experience, ideally in martech.
• Proven ability to bring products to market and drive adoption in fast-paced, competitive environments.
• Exceptional storytelling and communication skills – with the ability to craft compelling, data-driven narratives for diverse audiences.
• Strong cross-functional collaboration experience across Product, Sales, Marketing, and Customer Success.
• Analytical mindset with the ability to derive insights from data and use them to inform strategy.
• Experience building sales enablement materials and influencing GTM success across both direct and indirect channels.
• Self-starter with a high ownership mentality and a bias toward action.

Why You’ll Love It Here

Be a Driver of Innovation – Help shape the GTM strategy for a high-priority product at the forefront of digital visibility.

Strategic, Visible Role – Operate in a high-impact capacity with direct influence on product, positioning, and business performance.