Vice President, New Store Openings & Transfers

Overview

The Vice President of New Store Openings (NSO) and Transfers is responsible for defining and owning the strategic vision for enterprise-wide new store growth, ramp performance, and franchisee profitability across all WellBiz Brands business units.

This executive provides end-to-end leadership over the new store lifecycle, including presale strategy, marketing, staffing, operational readiness, and service provider training, with full accountability for early-stage studio performance, ramp timelines, and unit-level economics.

The VP will architect and continuously evolve scalable, best-in-class NSO systems and growth frameworks that drive consistency across brands while enabling targeted customization. This role is critical to optimizing speed-to-revenue, and delivering measurable franchisee return on investment.

As a key member of the operations leadership team, this leader partners closely with the COO and cross-functional executives to align strategy, resources, and execution. Success in this role requires deep expertise in presale strategy, multi-unit operations, and scaling service-based businesses, combined with strong executive influence and the ability to lead through complexity and growth.

 

WellBiz Brands Benefits:

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spending at WellBiz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan

 

Location: Remote (United States)

Compensation Range: $150,000.00 - $170,000.00/annually. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. 

 

Salary ranges reflect Colorado disclosure requirements. Compensation may vary by geographic location for candidates working outside Colorado. This position is eligible for an annual performance-based incentive bonus with a target opportunity of up to 20% of base salary, along with a comprehensive benefits package.

 

Position Responsibilities:

 

Overall Objectives/Responsibilities, goals, expectations

 

Enterprise NSO Strategy & Business Ownership

• Drive enterprise NSO strategy, ensuring alignment with company growth objectives and franchise development targets across all brands.
• Maintain full accountability for new unit performance, including revenue ramp, membership acquisition, and time to profitability.
• Establish and evolve scalable operating models that enable efficient, repeatable, and high-performing new store openings.
• Partner with executive leadership to prioritize investments, remove barriers, and ensure successful execution of growth initiatives.

New Store Openings & Performance Execution

• Accountable for enterprise-wide performance of new studio openings, ensuring consistent execution of operational readiness, staffing, training, and launch plans.
• Drive performance during the critical first 90–180 days, with a focus on achieving key revenue, utilization, and membership milestones.
• Develop and implement standardized frameworks to accelerate ramp timelines and improve early-stage studio outcomes.
• Ensure consistent delivery of brand standards while balancing operational flexibility where needed.

Presale Strategy & Revenue Acceleration

• Scales and optimizes the end-to-end presale growth engine across all brands.
• Lead digital marketing vendor management and campaign performance, including offer development, to drive strong presale conversion and Day 1 revenue, holding partners accountable to defined KPIs and ROI.
• Partner with marketing and analytics teams to continuously refine targeting, messaging, and channel effectiveness.
• Lead campaign performance review cycles, interpret results, and identify optimization opportunities across channels to improve conversion and ROI.
• Establish performance benchmarks, reporting frameworks, and accountability measures to ensure consistent presale success across markets, using campaign and vendor performance insights to inform strategic decisions and investment priorities.

Franchisee Experience & Transfer Strategy

• Serve as a visible and credible executive leader to franchisees during the NSO and transfer process.
• Establish and oversee the strategy for onboarding new franchisees and managing ownership transfers, ensuring seamless transitions and sustained performance.
• Build trusted relations