Performance Marketing Manager

Here at Shippo, we are the shipping layer of the internet and we consider ourselves to be one of the core building blocks of e-commerce.
Our mission is to make merchants successful through world class shipping. With our products and solutions, we level the playing field by providing our customers with best-in-class solutions that otherwise wouldn’t be available to them. Through Shippo e-commerce businesses, marketplaces, platforms and a variety of logistics infrastructure providers are able to connect to shipping carriers around the world from one API and dashboard. We provide our customers with the most competitive shipping rates, print labels, automated international documents, shipment tracking, facilitate the returns process and more.
How we'll deliver success:The Performance Marketing Manager at Shippo will play a key role in driving user acquisition through performance marketing channels with a focus on SEM. This role requires deep expertise in Google Ads optimization and management, along with the ability to experiment with and develop additional acquisition channels. You will own performance metrics and continuously optimize campaigns to improve CAC and LTV, contributing directly to Shippo's growth objectives. The successful candidate will be a data-driven self-starter with the ability to work and grow in a fast-paced, complex and ever-changing environment.

Shipping & handling responsibilities:

• Support SEM Strategy and Execution: Manage, optimize, and scale Google Ads campaigns to meet user acquisition targets with efficient CAC. Implement advanced campaign structures, bidding strategies, and testing methodologies.
• Channel Expansion: Continuously experiment across new and existing channels (Meta, LinkedIn, X, Reddit etc), identifying high-performing initiatives and scaling them into sustainable acquisition engines.
• Performance Analysis: Conduct in-depth analysis of campaign performance, interpreting data to identify optimization opportunities and implementing data-driven improvements.
• Ongoing Optimization: Conduct regular, extensive experimentation to facilitate rapid learning and application of any insights. Work on improving conversion rates through landing page testing, audience segmentation, and messaging refinement.
• Campaign Tracking & Reporting: Maintain accurate tracking across all marketing channels using GA4 and Google Tag Manager. Create and manage comprehensive performance reports to communicate results and insights.
• Cross-Functional Collaboration: Partner with product, design, and finance teams to align marketing efforts with overall business objectives and ensure campaign effectiveness.
• Budget Management: Efficiently allocate and manage campaign budgets across channels to maximize ROI and meet acquisition targets.

Do you tick the boxes?

• Experience: 
• 5+ years of hands-on experience in performance marketing with deep expertise in Google Ads/SEM in a B2B / software environment
• Channel Expertise: Demonstrated success optimizing multi-million-dollar SEM campaigns at scale with proven results in improving key metrics (CAC, conversion rates, ROAS)
• Multi-Channel Knowledge: Experience running campaigns across various platforms including Meta, LinkedIn, Twitter, and Reddit
• Technical Proficiency: Strong understanding of GA4, Google Tag Manager, and marketing attribution models
• Data Analysis: Ability to analyze campaign data, derive insights, and make data-driven recommendations to improve performance
• Tools: Experience with Google Ads Editor, A/B testing tools (e.g. Optimizely), and BI platforms like Looker or Databricks
• Education: Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience)
• Mindset & Approach:
• Results-Oriented: Focused on hitting and exceeding KPIs with a strong drive for continuous improvement
• Ownership Mentality:  Able to push initiatives forward independently with guidance. Takes responsibility for outcomes.
• Optimization Mindset: Thrives on finding small incremental gains that compound into significant results
• Curiosity: Eager to learn, test new approaches, and stay current with marketing trends and technologies
• Innovation: Excited to leverage AI and emerging technologies to enhance marketing effectiveness
• Adaptability: Comfortable working in a fast-paced environment where priorities may shift

What's in the Shippo package?

• Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available!
• Take-as-much-as-you-need vacation policy & flexible working 
• One week-long company wide winter shutdown 
• 3 Volunteer Days Off (VTOs)
• WFH stipend to set up your home office
• Charity