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Sr. Product Manager, Customer Identity

Ford Motor Company
United States, United StatesRemotefull_timeVerifiedPosted 12 Jun 2025

About the role

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves? 

The Ford Motor Credit Company team helps put people behind the wheels of great Ford and Lincoln vehicles. By partnering with dealerships, we provide financing, personalized service and professional expertise to thousands of dealers and millions of customers in over one hundred countries around the world.

In this position... 

Ford Credit is experiencing significant business transformation in an ever-changing digital world. To create this all-new automotive financing experience, we are gathering a team of world-class strategists, innovators, creators, and technicians and searching for a Sr. Product Manager, Customer Identity Resolution, who will transform our approach to identity resolution. This role will be pivotal in developing and executing a comprehensive strategy that integrates cutting-edge identity capabilities into our Customer Platform. The ideal candidate will leverage data-driven insights and market trends to create seamless and secure customer interactions, driving efficiencies and ensuring compliance with privacy regulations.

What you'll do...

As the Sr. Product Manager, you'll be responsible for developing and growing an innovative, scalable platform that serves as the foundation for customer data used by digital product teams worldwide. You will be expected to:

  • Craft and execute a comprehensive product vision and strategy for the transformation of the Customer Platform and our identity resolution capabilities, aligning it with Ford Credit's business objectives.
  • Conduct in-depth analysis of identity resolution capabilities to identify gaps, assess performance against industry standards, and recommend enhancements that align with customer needs and business objectives.
  • Advocate for best cpractices in data governance and compliance within the identity resolution process, ensuring adherence to relevant regulations and protecting customer data integrity.
  • Collaborate with cross-functional teams (business, product, engineering, UX, data engineering, and AI/ML) to define, prioritize, and implement identity resolution features and capabilities.
  • Create detailed Product Requirement Documents (PRDs), business case documents, Strategy Documents, KPIs, OKRs, as well as features, user stories, metrics, and acceptance criteria, prioritizing them into release planning, and work closely with engineering teams to ensure technical feasibility and efficient implementation of platform features.
  • Deeply understand the problems, with a data driven approach to size the impact, customer, and business value to be provided. Able to deep dive and drive initiatives hands-on.
  • Elevate Ford Credit's product excellence by refining and scaling best-in-class product management practices. Spearhead initiatives to further mature the product organization, fostering a culture of innovation, data-driven decision making, and customer-centricity that reinforces Ford Credit's position as an industry leader.
  • Create and maintain a detailed product roadmap that outlines key milestones, deliverables, and timelines for the transformation of the Customer Platform, ensuring transparency and accountability among stakeholders.
  • Effectively communicate the product vision, strategy, and progress to executive leadership and other stakeholders, ensuring alignment and support for the transformation initiatives.
  • Collaborate effectively with engineering teams to ensure technical feasibility and sound implementation of product features.
  • Identifies issues, mitigates, and plans for them early, or escalates issues early enough to timely resolve them.

You'll have... 

  • Master’s degree or combination of experience and education. MBA preferred.
  • 10+ years of experience as a Product Manager, with a proven track record of success in delivering impactful complex platform products.
  • Deep expertise in understanding of Customer identity resolution, matching, merging, handling non-matches, probability-based matching, customer master data management, data governance processes, data governance organization set-up, business process re-engineering, data anomaly detection and remediation, improving customer data quality, establishing data quality rules, and establishing a customer 360 across the enterprise.
  • Expertise in technical platforms, APIs, cloud services, technical products, with past hands-on engineering experience. Alternatively, have led engineering teams that built cloud services or custom software platform solutions, as a Product leader.
  • Be comfortabl

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Company

Ford Motor Company

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