Campaign Optimization Manager

Job Description:

Strategic Imperative: 

The Campaign Optimization Manager at Prodege ensures a robust alignment of revenue operations with strategic business goals. This pivotal role maximizes gross profit and operational efficiency by optimizing user yield in performance marketing. By working closely with Sales, Account Management, AdOps, and Prodege’s Partner Network Management, the Specialist ensures continuous reporting, seamless operations, and solid client support — delivering measurable impact to Prodege’s bottom line. The ideal candidate will have a proven track record managing complex reporting, data analysis, forecasting, and modeling, primarily within adtech or market research domains. A desire for ongoing career growth is key.

Prodege:

A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption. Bolstered by a major investment by Great Hill Partners in Q4 2021 and strategic acquisitions of Pollfish, BitBurst & AdGate Media in 2022, Prodege looks forward to more growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences.

As an organization, we go the extra mile to “Create Rewarding Moments” every day for our partners, consumers, and team. Come join us today!

 Primary Objectives: 

• Revenue Optimization & Profit Maximization

• Operational Management

• Cross-Functional Collaboration & Change Management

• Data & Market Insights Reporting

• Process Automation & Technology Integration

Qualifications - To perform this job successfully, an individual must be able to perform each job duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Detailed Job Duties: (typical monthly, weekly, daily tasks which support the primary objectives)

• Revenue Optimization & Profit Maximization:

  • Manage daily performance metrics of each mobile game offer, tracking installs, reward payouts, conversion rates, caps, publisher sources, and gross profit margins.

  • Identify optimization opportunities in high-margin geos, scalable sources, or reward-value sweet spots.

  • Execute controlled tests like reward adjustments, geo expansions, and new network activations, optimizing offers within client constraints while enhancing gross profit.

• Offer Operations & Tactical Execution:

  • Manage traffic flow across networks by adjusting placements, optimizing caps, and responding to underperformance.

  • Ensure accurate set-up, tracking, and monitoring of offers across teams through structured workflows and systems like JIRA.

• Cross-Functional Collaboration & Change Management:

  • Collaborate with Sales, Account Management, AdOps, and others to align priorities and improvements.

  • Participate in cross-team change-management initiatives to foster best practices and workflow improvements.

  • Support change-management initiatives that strengthen campaign management processes across the organization.

• Data Insights, Forecasting & Reporting:

  • Analyze financial, performance, and user behavior trends to inform data-driven optimization decisions that increase margin and yield.

  • Deliver clear daily, weekly, and monthly reporting on offer performance, including trend analysis, margin insights, and forecast variance for internal stakeholders.

• Process Automation & Technology Integration:

  • Work with leadership to automate repetitive tasks and enhance operational speed.

  • Master Prodege’s adtech and internal tools, leveraging automation and AI-assisted workflows to reduce manual effort, improve accuracy, and scale decision-making.