Field Visual & Concept Manager
Vera BradleyAbout the role
Ideal candidate would be based in Fort Wayne, Indiana or New York, New York
ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Spearhead the conception and flawless execution of innovative retail experiences, including exclusive pop-up installations and innovative brand activations, in collaboration with key stakeholders.
Partner closely with the Retail Brand Experience (RBE) Director to ideate and craft exquisite go-to-market creative strategies that tell the overarching seasonal narratives
Lead the development and implementation of creative merchandising concepts that enhance product storytelling and provide an elevated shopping experience
Drive the direction and execution of seasonal showrooms, meticulously curating environments that personify Vera Bradley as the Joy Catalist
Strategically engage with District Managers to reinforce our company's aspirational objectives in merchandise presentation, ensuring that every touchpoint projects personal expression and choice, with the customer at the center of every decision.
Deliver comprehensive visual training, tailored feedback, and on-the-ground support to Vera Bradley's store managers and wholesale partners.
Continuously refine processes and recommend best practices to uphold impeccable visual brand standards, setting the benchmark for retail excellence.
Read and react to business needs ensuring improved KPI’s and maximized sales
Provide timely and insightful feedback to our RBE Advisory team, District Managers, Area Managers, and Store Managers, ensuring a cohesive and consistently elevated visual experience across all touchpoints.
Lead quarterly new manager visual trainings, nurturing a culture of excellence and sophistication from the outset of their journey with Vera Bradley.
Other duties as needed
EDUCATION AND/OR EXPERIENCE
Bachelor’s degree in retail, marketing, merchandising, or related field preferred.
10+ years' experience within upscale/luxury gift, apparel/fashion accessory or home industries preferred
5 + years directing or managing/supervising experience.
High level experience understanding retail buying and/or sales
KNOWLEDGE, SKILLS, AND ABILITIES
The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Proven project management skills
Strong PC skills utilizing Microsoft Office software
Strong understanding of architectural drawing details
Excellent written, and verbal communication skills with the proven ability to communicate with all levels across the organization
Collaborative, while able to influence and persuade
Str
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