Senior Technical Program Manager

At MNTN, we put our people first, full stop. This allows our company culture to be defined by our team members and their shared values, like trust, ambition, quality, radical honesty, and compassionate leadership. It’s why we all really love working for the Hardest Working Software in Television™ (and also why we were named one of Ad Age’s Best Places To Work in 2025.)

We pride ourselves on bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social, helping brands drive measurable conversions, revenue, site visits, and more. It’s what led MNTN to being named one of Fast Company's Most Innovative Companies in 2023. You can learn more about us and everything we do by visiting https://mountain.com/.

We’re committed to innovation that empowers, not replaces. At MNTN, AI is a tool for growth, enhancing efficiency while keeping a people-first approach. Our goal is to streamline workflows and drive new solutions—without compromising the human element that makes our company great.

So if wanting to do more, own more, and make a bigger impact comes naturally to you, then you may be the person we're looking for to join us in our next stage of growth.

We are seeking a Technical Program Manager (TPM), Audience Targeting to join the Technical Program Management team.

This role owns the strategy, performance, and evolution of our audience targeting capabilities. You are responsible for building capabilities that enable our customers to identify, segment, and reach audiences effectively, improving campaign performance and business outcomes.

This role requires deep, hands-on experience in AdTech audience targeting systems. You have previously owned or significantly contributed to targeting, segmentation, or identity-driven products and have demonstrated measurable impact on campaign performance.

You will operate at the intersection of Engineering, Data Science, Product, and Marketing, shaping both the underlying targeting infrastructure and the product surfaces that enable it.

What you'll do

Product Strategy & Direction

• Own the roadmap for audience targeting capabilities, including segmentation, targeting logic, and supporting infrastructure
• Translate company objectives into targeting strategy that enables customers to improve campaign performance
• Identify high-impact opportunities to improve targeting precision, scale, and usability

Problem Framing & Value Definition

• Define clear problem statements grounded in customer outcomes (e.g., reach, match rate, performance lift)
• Establish success metrics for targeting capabilities and ensure alignment across stakeholders
• Prioritize initiatives based on expected impact to customer performance and business value

Solution Quality & Tradeoff Judgment

• Partner with Engineering and Data Science to design targeting systems that balance:
• Accuracy vs scale
• Latency vs performance
• Flexibility vs system complexity
• Ensure solutions are durable, measurable, and aligned with long-term platform direction
• Avoid over-investment in low-impact targeting features or excessive system complexity

Technical Fluency & Systems Understanding

• Work closely with Data and Engineering to understand:
• Audience ingestion pipelines
• Identity resolution inputs and dependencies
• Data quality and signal reliability
• Translate system constraints into product decisions and roadmap sequencing
• Engage deeply in discussions around data models, APIs, and targeting infrastructure

Outcome Accountability

• Own performance of targeting capabilities as measured by:
• Campaign performance improvements enabled by targeting
• Audience match rates and signal utilization
• Targeting efficiency and precision
• Drive iteration through experimentation, data analysis, and performance monitoring
• Ensure targeting capabilities consistently enable acquisition of high-value customers

Scope & Organizational Influence

• Driv