Executive Director, Worldwide Omnichannel Excellence Insights and Measurement

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Summary:

The Executive Director will lead the enterprise-wide development, implementation, and continuous enhancement of omnichannel measurement frameworks integrated with advanced GenAI-powered analytics capabilities. This role is responsible for designing and overseeing analytics strategies that unify data across healthcare professional (HCP), patient, and stakeholder audiences globally, providing a comprehensive and actionable view of customer engagement. Leveraging AI and GenAI technologies, the Executive Director will guide the development of predictive models, attribution methodologies, and real-time analytics solutions to optimize marketing effectiveness and support commercial objectives.

Additionally, this role will lead the identification and development of innovative AI and GenAI use cases and capabilities that enhance analytics effectiveness and directly support omnichannel execution, contributing to sustained competitive advantage. As a strategic partner to senior leadership, this role ensures analytics initiatives align with brand and corporate goals, delivering measurable business impact and fostering a culture of data-driven decision-making.

Responsibilities:

• Develop and execute enterprise-level measurement frameworks for omnichannel marketing initiatives across HCP, patient, and stakeholder audiences globally, ensuring alignment with brand and corporate objectives.
• Identify and articulate a global measurement roadmap, including AI and GenAI investments, resource planning, and budget allocation to develop and scale capabilities across markets, aligned with enterprise priorities.
• Provide thought leadership, education, and partnership to the business on the transformative potential of AI, machine learning, and generative AI technologies to drive commercial strategies and decision-making.
• Foster a culture of innovation, continuous improvement, and collaboration within the Omnichannel Excellence Team, ensuring alignment with broader enterprise goals while championing measurement excellence.
• Stay informed of emerging trends and methodologies within the broader digital, data, and analytics ecosystem, as well as key customer environments, to continuously enhance capabilities.
• Translate complex, multi-source data into clear, actionable insights that guide Therapeutic Area Leads and Brand Leads on optimal channel mix, sequencing, and timing, enhancing engagement and commercial impact across diverse markets.
• Implement advanced measurement methodologies, including AI/GenAI-driven models such as advanced attribution, incrementality testing, and predictive modeling, to deepen understanding of marketing ROI and inform future engagement strategies globally.
• Guide the development of data science-powered products and solutions in close collaboration with cross-functional business and technical teams, aligning to key priorities. Deliver responsible and impactful generative AI use cases using proprietary platforms to facilitate rapid innovation and capability development.
• Develop and oversee dashboards and reporting frameworks to track omnichannel performance across brands, markets, and channels, ensuring clear visibility of key metrics for senior leadership, including the Commercial Leadership Team and Market Leads.
• Collaborate closely with Business Insights, Technology teams, Global Leaders, and key external partners to ensure the right data architecture, tools, and GenAI-powered analytics capabilities are in place to support scalable omnichannel measurement needs.
• Partner with Senior Leaders within Commercialization to drive adoption of omnichannel measurement capabilities, embedding the use of engagement data, AI, and GenAI in