Senior Manager DTC Marketing Planning

Purpose & Overall Relevance for the Organization:

Direct-to-Consumer (DTC) Marketing Planning delivers plans, processes and capabilities, aligned with the strategy, to ensure a premium consumer experience. The aspiration is to define and build a consistent DTC direction with optimal priorities, leading to one seamless experience across all consumer touch points.

 

 

Key Responsibilities:  

• Drive strategic alignment in the Direct-to-Consumer (DTC) ecosystem by curating and creating seasonal plans, calendars and activation plans that enable in-season reactiveness.
• Coordinate with DTC Marketing and Brand Media teams as well as eCom and Retail teams to align plans and secure inputs and feedback for activation planning and market deviations.
• Consider both brand strategy and channel targets, identify risks, flag concerns and find solutions. Represent the NAM DTC perspective when providing input to global and local cross-functional teams.
• Build strong relationships with key stakeholders and be the connection point between NAM DTC Marketing and local Buying&Planning, Merchandising, Business Units as well as global teams.
• Lead the Go-to-Market-process for the NAM DTC Marketing team and optimize the overall process with related global and local interactions and feedback loops.
• Present and share plans in various forums and ensure the related priorities are clear across the teams.
• Develop a new data and insights process in collaboration with the Analytics team and compile key learnings and insights through retrospective reporting, measuring the success of the plan to enhance future planning.
• Champion innovation in omnichannel strategy & planning, continuously improve seasonal planning and ensure a consumer first mindest to support program evolution.
• Partner with global and local teams to advocate and rollout new planning platforms and processes, aiming to enhance omnichannel efficiencies.
• Lead the team with clear shared goals, foster a collaborative environment and drive team success with development and individual growth

 

 

Key Relationships:

NAM DTC Marketing and Brand Media, Global Digital, Global Retail, US Retail, NAM eCom, NAM Brand Marketing

 

 

Knowledge, Skills and Abilities:

• Highly collaborative with very strong communication skills, both in person and remotely
• A track record of stakeholder management with various levels of seniority
• Ability to handle ambiguity and untangle complex situations into actionable activities
• Ability to think and act strategically and ability to prioritize and delegate high numbers of tasks with varying workload and importance
• Strong process design and management skills with ability to spot weak points and to implement optimizations.
• Excellent analytical skills with attention to detail
• Ability to meet critical deadlines with strong organizational skills and proactive management.
• Ability to work effectively within a team environment and prioritize project/initiatives in a fast-paced environment
• High resilience and solution oriented attitude
• Strong leadership skills and proven track record of developing direct reports
• Digital, Retail and Media acumen, ability to understand consumer behavior across the ecosystem
• Previous experience in Project Management / Marketing Planning / DTC
• Comfortable working with enterprise-level platforms and technologies
• Advanced skills in MS Office
• Fluent in English both verbally and written

 

 

Requisite Education and Experience / Minimum Qualifications:  

• Four year college or university degree preferably in a Marketing/Business/Digital/Retail discipline
• Minimum 8 years experience in Project Management, Marketing Planning, Digtal, Retail

 

 

 

 

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best.  We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-tim