Marketing Sr. Manager, HCP Non-Personal Promotions and Media - Bone Franchise

Career Category

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Marketing Sr. Manager, HCP Non-Personal Promotions and Media - Bone Franchise

What you will do

Let’s do this. Let’s change the world. In this vital role as the Senior Manager, HCP Non-Personal Promotions and Media you will play a meaningful role in the growth trajectory of the Bone Health franchise, a priority Amgen business. This position leads the strategic planning and deployment of the HCP media budget, working closely with the Omnichannel lead, internal GCC Media team and our external media agency and partners. They will design a ground breaking media plan to deliver on key brand objectives, lead ongoing execution measurement and optimization of the plan, drive content planning and creative development and prioritization, and play a meaningful role in the fulfillment of our vision for an integrated end to end, automated marketing eco-system. This position will have accountability for significant media investment with expectations to achieve meaningful impact and achieve brand objectives for growth. To that end, this position will require strategic thought, leadership, cross-functional collaboration, creativity and a strong ability to employ a ‘customer-first’ mentality.

• Lead overarching digital media strategy and execution to ensure that brand/business objectives are met
• Identify appropriate target customers within MCM segmentation
• Orchestrate content within multiple channels including Search, Custom Programs, Programmatic and Social Media
• Overall accountability for breakthrough digital creative assets, from brief to launch, including content mapping to ensure that creative delivers against the channel/placement
• Lead the development of media plans and, in partnership with the media agency, ensure that media is continually optimized
• Develop and track the measurement of key metrics for the media mix, HCP engagement, and advertising effectiveness in collaboration with the internal media team
• Partner with internal and external analytics partners to assess performance, and drive plan adjustments, optimizations and suggest strategic changes as needed
• Build upon the existing franchise technological roadmap, in partnership with internal and external stakeholders, to ensure the best possible customer experience
• Collaborate closely with other key team members, including DTI, Commercial Data and Analytics, Marketing Operations, HCP promo and Peer to Peer to ensure alignment and integrations of plans across teams and customers
• Manage the internal legal, regulatory, and medical review and approval of new materials to enable impactful and compliant HCP communications
• Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs
• Lead several agency relationships, including media and creative agency of record
• Domestic travel up to 25%

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The promotional and media marketing professional we seek is a collaborator with these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of media marketing, promotional marketing, or relevant marketing experience

OR

Master’s degree and 4 years of media marketing, promotional marketing, or relevant marketing experience

OR

Bachelor’s degree and 6 years of media marketing, promotional marketing, or relevant marketing experience

OR

Associate’s degree and 10 years of media marketing, promotional marketing, or relevant marketing experience

OR

High school diploma / GED and 12 years of media marketing, promotional marketing, or relevant marketing experience

Preferred Qualifications:

• Knowledge and experience with web, mobile, internet, social media and healthcare technolo