Senior Media Insight Planning Lead

<p><strong>dunnhumby</strong> is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.</p> <p> </p> <p><strong>Our mission:</strong> to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.</p> <p> </p> <p><strong>dunnhumby</strong> employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter &amp; Gamble and Metro.</p><p><strong>We’re looking for a talented Senior Media Insight Planning Lead. </strong></p> <p>You are passionate about understanding customer-first data, collating insights that can be leveraged by brands to create compelling and relevant marketing communications. You will be working with a market leading retailer and some of the world’s largest CPG brands, from Unilever to Diageo.</p> <p>This new role provides the opportunity to harness your excellent insight skills in a role that requires a commercial mindset and the ability to see things from the perspective of a planner, a brand and a customer. Your insights will underpin and influence actionable media deliverables that unlock new opportunities and drive growth in the TUK planning, strategy and sales teams.</p> <p>You will be a highly motivated Insights specialist with a high degree of commercial acumen and the ability to confidently face into clients as the voice of the customer. You will relish the opportunity to pro-actively craft a new role from scratch that enables the Planning and wider media teams to succeed.</p> <p><strong>Key accountabilities</strong></p> <ul> <li>Responsible for leading the insight approach to build a strategic response to brief for the Planning Team</li> <li>Responsible for managing the sourcing, collation and presentation of internal customer data and external market data in a relevant and compelling way to direct the media output</li> <li>Responsible for creating a process and framework from scratch to deliver actionable insights from our wealth of customer data into the Media team to support our commercial growth ambitions</li> <li>Ability to confidently articulate the ‘so what’ from the customer data, crafting insights to underpin the campaign narrative</li> <li>Supporting and empowering the wider media teams with regular insights downloads and market insights, trends and analysis</li> <li>Responsible for ensuring customer data led approach is at the heart of our plans through training and support across the total TUK media team</li> <li>Consultative support to media planners and clients requiring insight to media actions</li> <li>Identify new commercial opportunities working collaboratively with Research, Insight and Capability</li> </ul> <p><strong>What we expect from you</strong></p> <ul> <li>Experience of working in a media/consumer insight environment</li> <li>Understanding how the use of insights powers recommendations</li> <li>Technical skills – use of Data and BI tools</li> <li>Analytical and problem solving</li> <li>Basic analytical &amp; statistical techniques (calculate key shopping metrics, distributions, percentages, averages)</li> <li>Identify the right methodology/ approach and data to use to derive insights that support the business objective/ question</li> <li>Data visualization &amp; story telling</li> <li>Stakeholder management &amp; communication skills (ability to work closely with stakeholders to understand the business problem/objective/ question &amp; clearly communicate the findings)</li> <li>Understanding of &amp; follow data compliance/GDPR</li> <li>Commercial mindset</li> <li>SQL / Python a plus</li> <li>Experience of working in a retail/retail media environment</li> </ul><p><strong>What you can expect from us</strong></p> <p>We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect.  Plus, thoughtful perks, like flexible working hours and your birthday off.</p> <p>You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.</p> <p>And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as the living proof. Everyone’s invited.</p> <p><strong>Our approach to Flexible Working </strong></p> <p>At dunnhumby, we value and respect difference and are committed to building an i