Corporate Vice President & Director of Marketing

IPS is built on a foundation of strong leadership, guided by our shared values of safety, accountability, integrity, teamwork, entrepreneurial spirit, and customer-focus. As a senior leader at IPS, you’ll be able to shape strategic initiatives, inspire teams, and influence the future of our organization. We are looking for servant leaders who are action-oriented and committed to delivering unmatched customer and employee experiences. Your leadership will drive transformative projects, redefine industry standards, and leave a lasting legacy.

At IPS, you’ll find a platform for high potential growth, competitive compensation, and the opportunity to make a meaningful impact. If you’re ready to lead with vision and inspire innovation, apply now and become a key player in our journey to redefine success!

Responsibilities & Expectations: 

Integrated Power Services (IPS) is seeking a dynamic and strategic Vice President of Marketing to accelerate growth across our expanding industrial services platform. As a senior leader, the VP of Marketing will translate IPS’s enterprise strategy into effective brand, digital, and go-to-market execution, directly enabling revenue growth, market penetration, and customer retention.

This role blends strategic leadership, commercial enablement, and hands-on execution. The ideal candidate has deep B2B industrial marketing experience and excels at building scalable systems, developing high-impact campaigns, driving cross-functional alignment, and leading teams through rapid growth and transformation.

Commercial & Growth Strategy

• Develop and execute a comprehensive marketing strategy aligned with IPS’s Vision, Value Creation Plan drivers, Operating System fundamentals, and growth objectives.
• Partner with divisional leadership, Sales, Engineering, and Product teams to activate integrated go-to-market strategies.
• Strengthen customer segmentation, value proposition development, and competitive positioning across IPS’s Power Management and Electromechanical services portfolio.
• Build and operationalize revenue marketing operations performance dashboards, KPIs, attribution models, and ROI metrics.
• Support cross-sell, upsell, and account-based marketing initiatives that drive measurable revenue growth.

Brand Leadership & Digital Marketing

• Evolve and unify the IPS brand across divisions, service lines, and recently acquired companies.
• Ensure consistent brand standards across all customer touchpoints, including web, collateral, proposals, and facilities.
• Advance IPS’s thought leadership program—technical storytelling, case studies, white papers, and executive visibility.
• Support branding and communications integration across M&A activities including migration execution.
• Lead enterprise digital strategy including website optimization, SEO/SEM, paid digital, and analytics.
• Oversee marketing automation and CRM utilization to enhance funnel visibility and campaign performance.
• Build scalable demand-generation programs that support Sales and improve conversion across the full customer lifecycle.
• Continuously optimize digital channels using analytics, testing, and performance insights.

Content, Communications & Sales Enablement

• Develop a cohesive enterprise content strategy supporting awareness, education, and revenue goals.
• Partner with Sales to improve lead management processes, CRM use, and alignment between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
• Align internal and external messaging across divisions, ensuring consistency, clarity, and customer relevance.
• Produce high-quality collateral, value propositions, presentations, and tools that elevate Sales execution.
• Ensure multilingual capabilities (English, French Canadian, Spanish) as needed across markets.

M&A and Integration Support

• Partner with the VP of Integrations and Integration teams to translate acquisition synergies into market messaging.
• Support onboarding of acquired bra