Senior Business Development Manager

The Opportunity

At DoneDeal Cars we are shaping the future of Ireland's car marketplace. Over 90% of Irish dealerships advertise on our platform, and dealers in our 2025 Dealer Survey voted us the number one place to sell cars — for leads, ease of use, ad-boosting tools, and customer service.

Our mission is to make buying and selling cars feel this good — for consumers and for our dealer partners. We are entering a strategic phase: launching a website product that will fundamentally change how Irish dealers compete online, and deepening our partnership with the dealers who drive the Irish motor industry.

As a Senior Business Development Manager, you will own a portfolio of high-value dealer relationships across the Midlands, Leinster and Dublin. You will lead account reviews, identify upsell and cross-sell opportunities, position our new website product as a strategic asset for your dealers, and represent DoneDeal Cars on the road across one of our most commercially significant patches.

The Patch

This is a Field Sales role covering the Midlands, Leinster (including Carlow and Kilkenny) and parts of Dublin. You will manage approximately 130 dealer accounts spanning independent dealers, franchise sites, and regional dealer groups. The territory is a mix of established relationships, growth opportunities, and competitive accounts where there is a competitors foothold we want to challenge.

What will I be doing

Own Your Patch

• Manage a portfolio of approximately 130 dealer accounts across the Midlands, Leinster and Dublin.

• Conduct structured Account Reviews — face-to-face, top-to-bottom assessments of performance, feature adoption, ROI, and growth opportunities.

• Be the primary commercial point of contact for your dealers — known, trusted, and visible on the ground.

Drive Revenue Growth

• Deliver against monthly and quarterly revenue targets through package upgrades, feature adoption, and our upsell cycle.

• Identify and progress cross-sell opportunities including ad packs, bumps, spots, and emerging product lines.

Communicate Value

• Translate platform performance data — leads delivered, conversion, ROI — into commercial conversations dealers can act on.

• Address the perception gap: many dealers underestimate the value DoneDeal delivers. Your job is to make that value visible, in their numbers, in every meeting.

• Use peer benchmarking, performance trends and feature adoption data to anchor every Review in evidence, not relationship alone.

Strategic Contribution

• Bring patch-level insight into commercial strategy — what dealers are saying, what's working, what's at risk, and where competitors are gaining ground.

• Collaborate with Product, Marketing and Customer Success on campaigns, feature launches and dealer-facing initiatives.

• Mentor BDM colleagues and contribute to the development of a high-performing, structured Field Sales function.

Requirements

What skills and experience do I need

• 5+ years of proven B2B sales experience, ideally within automotive, digital media, or another high-value subscription business.

• Strong track record of meeting and exceeding targets in an account management or new business role.

• Existing relationships in the Irish motor industry are a significant advantage — particularly within the dealer community in Leinster, the Midlands or Dublin.

• Comfortable on the road — full clean Irish driving licence required. Two to three days per week visiting dealers across the patch is standard.

• Data-confident. Comfortable interpreting and presenting performance data, ROI calculations, and benchmarking insights to dealers as the basis for commercial conversations.

• Resilient negotiator. Able to handle price objections, pressure from competitors, and lead complex multi-stakeholder negotiations within d