We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

Primary Purpose

The Senior Manager, Strategic Pricing and Value realization, will be responsible for shaping and executing pricing strategies for Generac’s Residential businesses, including Consumer Power and Energy Technology solutions, across all channels. This role will develop and execute pricing strategies that enhance market competitiveness, consumer value, and profitability for Generac’s residential product categories.

In this role, the Senior Manager will set pricing in accordance with Manufacturer Suggested Retail Price (MSRP) and Manufacturer Suggested Online Price (MSOP) guidelines, ensuring alignment with market trends, demand fluctuations, and promotional strategies. The position will require analyzing competitive pricing trends, collaborating with Product Management, Marketing, Finance, Sales, Supply Chain and Operations Planning teams to align pricing with demand forecasts, and working with Sales and commercial execution teams to ensure the effective deployment of pricing strategies across all channels of distribution.

By leveraging insights from market intelligence, customer behavior, competitive analysis, and industry trends, this position will define pricing models, assess promotional impact, and collaborate cross-functionally to maximize revenue and margin. Working closely with Marketing, Sales, Finance, Product Management, and Operations, this leader will ensure pricing strategies drive both short-term revenue growth and long-term market expansion.

The ideal candidate will have experience in consumer energy solutions, residential power products, or clean energy technologies, with a strong background in value-based pricing, demand elasticity, and monetization strategies for hardware, software, and service-based offerings.

Major Responsibilities

Develop and implement category pricing strategies ensuring alignment with company goals and market trends.

Oversee MSRP and MSOP pricing frameworks, ensuring that retail pricing aligns with market demand, competitive pressures, and profitability targets.

Lead revenue and margin optimization initiatives, identifying opportunities to improve category profitability across all channels.

Analyze pricing performance and market trends to proactively recommend pricing adjustments, bundling strategies, and incentive programs.

Collaborate with Sales and Operations Planning teams to ensure pricing aligns with demand forecasts and inventory management strategies.

Manage pricing execution across all residential sales channels, ensuring consistency and integrity of pricing deployed via in SAP and other pricing systems.

Work closely with sales and marketing teams to implement effective retail pricing strategies and promotional campaigns.

Evaluate consumer price sensitivity and willingness to pay, leveraging insights to refine pricing structures and drive sales conversion.

Monitor competitive pricing in residential power and clean energy markets, providing insights that shape Generac’s pricing approach.

Lead pricing strategies for new product introductions, ensuring alignment with consumer expectations, retailer positioning, and revenue goals.

Deliver executive-level presentations on pricing impact, consumer insights, and revenue performance.

Develop scalable pricing processes and tools that enhance efficiency and standardization across residential and clean energy business units.

Design and implement pricing training programs to build internal capabilities in pricing strategy and value realization.

Coach and mentor pricing professionals, fostering a high-performance team focused on data-driven pricing optimization and market responsiveness.

Minimum Job Requirements

Education

Bachelor’s degree in business, finance, marketing, economics, or related field (MBA or Master’s degree preferred)

Certification / License

None

Work Experience

Requires a minimum of seven (7) years of cumulative experience in at least two areas out of: Marketing, Product management, Sales/Market strategy, Service Operations, Supply Chain or Commercial Finance.

2 years’ experience leading teams and developing people

Knowledge / Skills / Abilities

Expertise in pricing analytics, market intelligence, and margin optimization within consumer product categories, preferably in home power solutions or consumer durables.

Strong data analytics and financial acumen, with proficiency in Excel, SA