Director of Retail Sales - Mi Rancho

The Director of Retail Sales will develop and execute the necessary sales strategies in the Retail division to grow the business profitably. He/she will play a prominent role in developing the plan for and overseeing the integration of the Mi Rancho retail team into the CHG At Home sales channel. He/she will develop and oversee the overall Retail Sales function ensuring employees and sales plans are organized for maximum sales value. The Director of Retail Sales will manage the Mi Rancho Territory Sales Representatives and work alongside the CHG At Home Sales Team to guide them towards sales and market growth, product development, and identify new and existing opportunities.

Duties and Responsibilities:

• Leads, manages, and owns the Retail Sales strategy and activity for Mi Rancho.
• Works directly with the necessary leaders to develop the strategy in the Retail Sales Division to grow the business profitability based on the overall company growth strategy.
• Revenue and expense management responsibilities for the Retail Sales Department.
• Execute sales forecasts and adjust to changing opportunities.
• Ensure proper selling strategies and tactics are developed to support the plan in order to meet the goals.
• Responsible for maintaining relationships between Mi Rancho and key strategic customers and distributors.
• Works closely with R&D, Marketing, and Operations with open channels of communication and collaboration to ensure key initiatives and projects are successfully completed in an efficient and on-time manner.
• Coordinates promotional, ad and marketing strategies with the Marketing Dept. that maximize brand awareness and product movement goals. 
• Works in conjunction with marketing supervisor and outside marketing team to maximize sales through website optimization, packaging re-development and industry call-out/ out-reach programs and research.
• Works conjointly with the R&D department to bring new ideas, new products and line extensions to the forefront through market research and trend analysis. 
• Conduct market tours in different channel segments to identify trend opportunities and log results into a R&D product utilization chart.
• Conduct product evaluations with key industry allies, buyers and focus groups to further rate product potential and success probability. 
• Helps to drive product launch schedule and coordinate introductory strategies with marketing department.
• Leads the research, development, and commercialization of new products for key customers. 
• Aligns selling initiatives with key elements of the retail business.
• Develop new customers, channels, distribution, and broker relationships.
• Manage contracts, pricing, and bidding negations.
• Initiating and evaluating the improvement of sales forecast and its accuracy
• Help the team develop strategies and presentations for key accounts to grow profitable sales.
• Responsible for improving distributor execution to improve communications to maximize service and results.   
• Develops talent within the organization and builds a solid sales team.
• Selling in new distribution (both new items and existing items).
• Ensuring Mi Rancho shelf presence meets brand strategies/objectives (targeted section, targeted shelf position within section, targeted number of facings and targeted shelf price).
•  Ensuring Mi Rancho in-store promotional merchandising meets brand strategies and objectives (targeted price point, targeted frequency, targeted off-shelf display support).
• Responsible for improving distributor execution through improved communications to maximize service and results.
• Performs all other duties as assigned.
   

Minimum Job Requirements:

Education/Certifications and Experience:

• Bachelor’s degree in Business Administration, Marketing or related course of study.
• 10 years of experience in Retail Sales and Distribution.
• Bilingual in Spanish a plus.

Knowledge, Skills, and Abilities:

• Proficient use of a computer, Microsoft Office (Word, Excel, PowerPoint, OneNote), and other related applications or software.
• Demonstrated leadership skills and possess the ability to develop interdepartmental relationships.
• Strong verbal and written communication skills
• Proven strategic selling skills and, preferably, having successfully completed strategic selling.
• Ability to work effectively with diverse groups of associates and customers ranging from entry level to executive level positions.
• Ability to work with multiple departments including but not limited to Marketing, R&D and Operations to identify key products and strategies