Senior Account Executive, Email Operations Automated Marketing Campaign

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group’s Celebrity Marketing Team has an exciting career opportunity for a full-time Sr. Account Executive, Email Operations Automated Marketing Campaigns, reporting to the Lead, CRM Communications & Engagement.

This role report in Miami, FL

Position Summary:

The Sr. Account Executive, Email Operations for Automated Marketing Campaigns, under the direction of the Lead role, will be responsible for successfully executing Automated Email Journey Marketing Campaigns for Celebrity Cruises. This includes overseeing the planning and execution of the email production process for automated email campaign journeys, as well as the end-to-end execution of email communications, creating EM content briefs, HTML development of email campaigns, scheduling, testing, QA, and deployment of email journey campaigns through the ESP platform. The Sr. Account Executive will develop content strategy to enrich the consumer lifecycle journey and increase brand engagement and overall year-over-year performance.

 

Essential Duties and Responsibilities:

• Responsible for the complete execution of Consumer Journeys, including content creation briefing, development, and launches.
• Create content briefs and manage relations with the Creative Team for creative asset development, proofing, and obtaining approvals from the CRM team and/or Business Owners.
• Interact and collaborate with the organization’s stakeholders, including but not limited to the CRM Strategy team, Loyalty, and other Business Owners to support their initiatives.
• Coordinate EM campaign journey set-up and launches with the BI Team.
• Brief, track, and manage Work Front tickets for all creative assets to ensure timely delivery and provide daily/weekly status updates.
• Input creative assets and instructions into Asana for HTML development and follow up with EM developers.
• Assist with the QA process by reviewing EM proofs provided by EM developers.
• Assist in the ideation of new journey campaigns.
• Provide reporting for automated journeys and other email campaigns on weekly/monthly performance decks/presentations.
• Maintain Journey roadmap and updated timelines.
• Work with the Web Team to review/coordinate and open job requests in Jira with the Ecommerce team to request new landing pages, updates, or other custom experiences as needed.
• Possess knowledge of basic HTML to assist in making simple changes to existing emails.
• Stay up to date with industry trends, tools, and design technology to propose and execute innovative, creative digital ideas.

 

Qualifications, Knowledge, and Skills:

• Minimum 2+ years of experience.
• Bachelor’s degree in Marketing, Advertising, Public Relations, Business Administration, or a related field.
• Creative and analytical Email Marketing experience is a plus.
• Highly organized self-starter with extremely strong organizational skills, allowing for prioritization and completion of tasks efficiently and effectively in a very fast-paced environment.
• Working knowledge of commonly used computer software and platforms such as Microsoft Word, Excel, and PowerPoint.
• Excellent written and verbal communication skills.