Sr. Digital Marketing Manager

Contrast Security Recognized as a Leader in G2 Summer 2023 Enterprise Grid® Report for IAST
Contrast Security is the world’s leading provider of security technology that enables software applications to protect themselves against cyberattacks, heralding the new era of self-protecting software. Contrast's patented deep security instrumentation is the breakthrough technology that enables highly accurate assessment and always-on protection of an entire application portfolio without disruptive scanning or expensive security experts. Only Contrast has sensors that work actively inside applications to uncover vulnerabilities, prevent data breaches, and secure the entire enterprise from development to operations to production.
About the Position
Contrast Security is seeking a Digital Marketing Manager to craft and execute best-of-breed digital marketing & demand generation tactics that will drive impactful sales pipeline growth. This candidate has a proven track record of acquiring net new qualified leads through top-of-funnel channels via cross-channel orchestration, leveraging Google Paid Search, Display Network [GDN], retargeting, organic search and paid social.  This Digital Marketing Manager is an execution-focused team player, who is able to think strategically and manage tactical detail, is both creative and analytical, and can thrive in a fast-paced environment.

Responsibilities

• Conceptualize, develop, and execute innovative digital marketing campaigns, leveraging website, SEO/SEM, paid social media, and display advertising 
• Own the relationship and management of key agencies and digital spend
• Responsible for brand awareness and lead conversion digital campaigns, including and not limited to Google, LinkedIn, Reddit
• Proficient in copy, a good eye on creatives, and able to brief agencies 
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Develop and execute digital optimization with MarTech (HubSpot, Salesforce, Qualified) to support Regional and field (pre/post) events
• Identify trends and insights and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies while planning, executing, and measuring experiments and conversion tests
• Track and report weekly, monthly, and quarterly stats on set KPIs
• Hands-on experience leveraging HubSpot (and other MarTech tools) to create landing pages and optimize user experience
• Instrument conversion points and optimize user funnels
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Ensure sales team alignment with tactics/programs, lead processes, and visibility of the digital marketing team's contribution to the sales funnel

Qualifications

• 5 -7 years of digital marketing, SEO/SEM expert, user acquisition, and demand generation to analyze and produce marketing-sourced leads and pipeline
• Experience working with B2B marketing, preferably with SaaS
• Hands-on experience with Google Suites (AdWords, Analytics, Search Console, Tag Manager) and testing tools
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Strong background in SEO, analytics, and conversion rate optimization required
• Detail-oriented with exceptional program and project management skills
• Strong team player with initiative, a positive attitude, and proven ability to excel in a fast-paced environment
• Solid understanding of Integrated Marketing Campaign strategy and execution 
• Excellent oral and written communication skills, self-sufficient in content curation
• Experience with salesforce.com, HubSpot, and other MarTech
• Account-based marketing (ABM) tactics experience is a plus
• BA/BS or 4-year degree, or equivalent experience

We are focused on building a diverse and inclusive workforce. If you’re excited about this role but do not meet 100% of the qualifications listed above, we encourage you to apply.

What We Offer
Salary and Other CompensationThis position's standard base pay range is $120,000 - $150,000 annually. This position is also eligible for an equity package subject to the terms of the Company’s applicable plans.  When determining a candidate’s compensation, we consider several factors: geography, skill set, experience, job scope, and current market data.
BenefitsContrast Security offers the following benefits for this position, subject to applicable eligibility requirements: Medical Insurance, Dental Insurance, Vision Insurance, 401(k) Retirement Plan wi