Senior Director, OTC

Who we are

In a life without sound, our work provides meaning. As a leading provider of innovative hearing care solutions, we are not just a company that makes products: we are a team on a mission to help people enjoy the delight of hearing. To enable a life without limitations, through our core business brands – Advanced Bionics, Audiological Care, Phonak, Sennheiser (under license) and Unitron – we develop, manufacture and distribute solutions that push the limits of technology and redefine the future of our industry.

Who is Sennheiser

 

We live and breathe audio. We are driven by the passion to create audio solutions that make a difference. The business with consumer devices such as headphones, soundbars and speech-enhanced hearables is now operated by Sonova Holding AG under the license of Sennheiser.   
With the well-known Sennheiser brand, the company stands for premium quality in the field of audio products. In order to remain among the best in its field, Sonova Consumer Hearing is always on the lookout for outstanding talent for the Sennheiser brand. The company is headquartered in Wedemark, Germany, with approximately 650 employees worldwide.

 

Aurora, IL (Hybrid)

Senior Director, OTC

The Senior Director of our OTC division will have a commercial focus on the distribution expansion and sales/P&L delivery of the OTC category in the US.  This leader will manage all aspects of go-to-market, including cross-functional responsibility for driving integrated marketing plans, P&L responsibility, channel management and managing strategic partnerships with key US retailers and audiological care providers as appropriate.  In a new and growing category, this role will have enormous opportunity for growth and interaction with both regional senior leadership and global functions.  

 

Responsibilities:

• End to End Business Unit Owner of OTC category in the US, including Internal & External stakeholders and team accountability
• Drive distribution gains and sales achievements thru leading existing sales manager to growth, and direct key account sales outreach (food & drug, mass, regional, club and specialty)
• Own and shape OTC P&L including delivery of aligned top, middle, and bottom-line metrics as defined 5-year growth plan.
• Collaborate with cross-functional teams to ensure alignment and support for increasing OTC hearing products in the US to 10% share and beyond.  Potential for dotted-line reporting structure like GM structure with further scale (marketing, customer service)
• Implement comprehensive marketing strategy to drive awareness and demand for OTC hearing products in US
• Utilize market research to identify and leverage key consumer segments, insights, and preferences for OTC hearing products
• Segment, Stratify, and Prioritize critical Retailers to form Strategic Partnerships, with ability to drive directly as needed   
• Own, define, and drive DPSM metrics;
  • Design specific SKU roadmap to building PODs availability to maximum targets (Points of Distribution)
  • Activate PODs roadmap with hyper focus measurement of progress and enablement of teams
  • Lead strategy and implement pricing and promotional strategies to maximize sales volume, profitability, acquisition, and retention
  • Define and execute Perfect Store and Shelf, Digital and Offline
• Collaborate with marketing to leverage and deploy targeted advertising campaigns to reach targeted consumers in key channels including social media, digital advertising, and Customer-owned advertising
• Establish partnerships with relevant OTC providers and organizations to promote benefits of OTC hearing products
• Monitor market trends and competitor activities to identify opportunities for growth and differentiation
• Work closely with product managers and R&D teams to ensure OTC products meet Consumer preferences and Retail Customer needs
• Lead x-functional team and overseeing daily operations
• Control budget and manage cost as a function of revenue
• Drive OTC business success by defining, implementing, and improving:
  • Go-to-market strategy i.e., channel mix, marketing spend, pricing strategy
• End to end consumer journey to drive
  • Acquisition (Lead Generation, Omni-Channel)
  • Retention of new consumers, built into the Pricing & Service business model
  • Customer support & value-added services (e.g., fitting by HCPs) to reduce returns, maximize attachment rate and create leads for HI business
  • Website and product features to guarantee seamless consumer experience
• Interact as needed with internal Sonova business units; negotiate with retailers on terms and conditions, manage external marketing agencies, etc.