Senior Director - Ad Experience & Property Monetization

Position Summary

Samsung Ads, a division of Samsung Electronics America, powers advertising experiences across one of the world’s largest ecosystems of connected devices — spanning smart TVs, mobile, desktop, and beyond. With unmatched reach at the intersection of hardware, software, and advertising, Samsung Ads delivers quantifiable results for brands at massive scale. Reaching 3 in 4 U.S. households, Samsung Ads has a unique vantage point over how consumers discover and engage with content across screens.

Role and Responsibilities

This is a senior product leadership role within Samsung Ads P&E (Product & Engineering), with full accountability for the commercial and experiential value of Samsung’s ad-supported properties. The scope spans Samsung TV Plus, one of the world’s largest FAST platforms, and the advertising experiences within Tizen Home, Samsung’s first-screen Smart TV surface reaching tens of millions of active households.

Maximizing the commercial value of Samsung’s ad properties requires pulling on three levers in combination: the canvas (the formats and surfaces consumers interact with), the audience (leveraging the scale, demographics, interests, and viewing behaviors of Samsung’s users in advertising products), and the context (the content environment where ads run — channel, genre, show, and scene). The Sr. Director will be accountable for all three — designing ad experiences that command attention, building products that translate audience and context into marketer value, and driving revenue growth and durable margin through their combined application.

This role is distinct from programmatic yield management or ad tech infrastructure ownership — those capabilities exist within Ads P&E but are not the focus of this position. We are looking for someone who thinks holistically about the full value of a publisher’s ad property: who has designed ad experiences with intention, built products that translate audience attributes into marketer value, and understood how content context drives relevance and ad effectiveness.

KEY RESPONSIBILITIES

Ad Experience Strategy & Format Innovation

• Own the end-to-end vision for consumer-facing ad experiences across Samsung TV Plus and Tizen Home — defining what formats exist, how they behave, and how they evolve.

• Lead the development of new, innovative ad formats that create genuine value for advertisers while respecting and enhancing the viewer experience.

• Maintain a holistic view of the ad canvas across properties: how ad load, placement, cadence, and format interact to shape consumer perception and commercial performance.

• Drive a format roadmap that keeps Samsung ahead of the market — anticipating shifts in viewer behavior, content consumption patterns, and advertiser demand.

• Partner with UX, Research, and Content teams to ensure ad experiences feel native to the product, not bolted on — designing formats that complement editorial context rather than interrupt it.

Portfolio Property Ownership

• Serve as the product owner for ad monetization across the full Samsung ad-supported property portfolio, including:

• Samsung TV Plus — FAST channels, on-demand, live and event content

• Tizen Home — the advertising experiences within Samsung’s Smart TV home screen; a high-attention, first-screen placement that reaches consumers at the moment they turn on their TV (distinct from ownership of the overall OS or non-advertising product experience)

• Define differentiated monetization strategies for each property based on its unique content context, viewing behavior, and audience composition.

• Ensure consistent quality and strategic coherence across properties while capitalizing on the distinct commercial characteristics of each surface.

• Act as the internal authority on the commercial value of each property’s ad inventory — understanding not just the CPM, but the attention, context, and intent signals that drive it.

Content-Aligned Monetization

• Partner closely with Samsung TV Plus Content & Programming leadership to align ad strategy with content acquisition, channel mix, and viewership growth initiatives.