Sr. Analyst - Marketing Analytics

Overview

WHO WE ARE:

Beyondsoft is a leading mid-sized business IT and consulting company that combines modern technologies and proven methodologies to tailor solutions that move your business forward.Our global head office is based in Singapore, and our team is made up of a diversely talented team of experts who thrive on innovation and pushing the bounds of technology to solve our customers’ most pressing challenges.When it comes time to deliver, we set our sights on that sweet spot where brilliance, emerging technologies, best practices, and accountability converge. We have a global presence spanning four continents (North America, South America, Europe, and Asia). Our global network of talent and customer-centric engagement model enables us to provide top-quality services on an unprecedented scale.

 

WHAT WE’RE ABOUT:

We believe that collaboration, transparency, and accountability are the values that guide our business, our delivery, and our brand. Everyone has something to bring to the table, and we believe in working together with our peers and clients to leverage the best of one another in everything we do. When we proactively collaborate, business decisions become easier, innovation is greater, and outcomes are better.

 

Our ability to achieve our mission and live out our values depends upon a diverse, equitable, and inclusive culture. So, we strive to foster a workplace where people have the respect, support, and voice they deserve, where innovative ideas flourish, and where people can unleash their brilliance. For more information regarding DEI at Beyondsoft, please go to https://www.beyondsoft.com/diversity/.

Position Summary:

This position will have a key role in defining and executing on analytics deliverables and strategy for digital marketing analytics clients. Key responsibilities include the ability to dive deep into data to create meaningful presentations with actionable insights on consumer behavior. This person must work effectively cross-functionally with clients and vendors while completing high-quality analytics deliverables in support of all digital marketing channels.

 

Responsibilities

• Leverage data to gain insight into trending, user experience and behavior to drive the appropriate digital marketing, mobile and social strategies.
• Take various sources of customer and campaign data and condense it down to a coherent story with clear conclusions and actionable insights, acting as the subject matter expert for digital analytics.
• Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best practices.
• Visualize data into meaningful presentation decks and dashboards to provide holistic views of site user engagement activity to business stakeholders.
• Update and build dashboards, leveraging Power BI or Tableau, integrating Adobe Analytics and other data.
• Perform deep dive analysis via Case Studies to tell a comprehensive analytics story with data points and actionable insights to drive recommendations and decision making.
• Collaborate with team management to shape our clients’ digital marketing strategy, measurement model, and expectations.
• Leverage Agile Delivery methods and processes to effectively track user stories, level of effort estimates, and plan with your Agile team for each Sprint.
• Communicate and set delivery expectations with your internal and external stakeholders.
• Collaborate with team management to shape our clients’ digital marketing strategy, measurement model, and expectations.
• Drive data analysis of web projects, A/B and multivariate testing, and ad hoc requests.
• Partner with multiple vendors to support implementation of analytics tags.
• Evaluate and recommend digital marketing tools and products.
• Multi-task and self-prioritize work queue to balance work queue and ensure stakeholder expectations are being met. Engage in analytics delivery re-prioritization discussions as needed with stakeholders to maximize internal team and stakeholder satisfaction.

 

Qualifications

• Bachelor’s Degree required. MBA or master’s degree in a quantitative discipline preferred.
• Minimum 3 - 5 years of digital analytics experience.
• Experience working at a marketing/advertising agency or consulting firm preferred.
• Strong Adobe Analytics, in particular with Analysis Workspace, and Adobe Target experience.
• Experience with data visualization tools such as Tableau or Power BI.
• Highly proficient in Excel with building complex dashboards.
• Highly proficient in PowerPoint with designing analytics-based presentations and visualizations.