Senior Category Analyst

Work Location : San Francisco, CA 

Position Purpose

The Senior Category Analyst supports the National Account Managers with consumer analysis/insights, thought leadership, and innovative reporting solutions.  This role will develop persuasive selling presentations using consumer and market tools/data to increase/protect distribution, space, display, and stocking efforts. In representing the state of the business and Delicato Family Wines, this position requires good judgment in acceptable uses of information.

 

**THIS POSITION IS REMOTE BASED AND CAN BE LOCATED ANYWHERE IN THE UNITED STATES***

Essential Duties

• Maintains retailer specific databases and analyzes data using retailer solutions to develop actionable insights for Delicato’s National Accounts team; uses retailer solutions to develop and update monthly reports, analyze current market trends, and develop tools to support Delicato products in the market
• Specializes in customer specific data and solutions, developing insights and reporting to analyze category business results while monitoring Delicato’s sales, distribution, promotional activity, and retail pricing
• Develops strong partnerships with key internal and external customers to effectively communicate insights that translate into measurable results for the National Accounts team
• Uses analytics and insights to achieve short/long-term sales goals with a focus on product assortment, merchandising, shelving, promotion, pricing and stocking efforts
• Partners with sales team to develop fact-based presentations for specific retailers to support new items, address competitive situations, enhance merchandising effectiveness, and improve shelving
• Continually improves customer specific tools, methods, and reporting systems
• Delivers post promotion analyses of retailer programming, partnering with the Finance team to evaluate effectiveness of promotion and spend, and communicates results and recommendations
• Works with Delicato’s National Accounts team along with distributor partners to maintain compliance reporting on the retailer’s execution expectations
• Attends relevant Marketing and Sales meetings
• Visits distributor and retailer as needed and assists in conducting store audits

Non-Essential Duties

*Other duties may be assigned

Minimum Requirements

Education and Experience

• Bachelor’s degree, preferably in Business, with a Sales, Marketing or Statistics concentration
• Minimum of 3 years of business analysis experience required, with a focus on category management

Knowledge, Skills, and Abilities

• Understands in detail how category management tools work tactically to support sales
• Fluent in Nielsen/IRI scan data analytics, household panel, loyalty card data, and other syndicated and custom data, developing and supporting sales presentations, marketing claims, and brand performance
• Familiarity with CPG consumer & channel data
• Experience with various assortment tools (Space Planner, Apollo, and Spaceman)
• Expert computer skills are required; strength in Excel, PowerPoint, Multi-dimensional tables, Power Pivot, and ability to report, graph and present complex information
• Excellent communication and analytical skills with the ability to translate data into key findings
• Aptitude for computer systems, especially related to data management
• Ability to work and collaborate within a team environment
• Strong project management skills and ability to plan and prioritize work effectively in a fast-paced environment

Certificates and Licenses

• Relevant Space Management or Category Management certifications highly desirable

Working Conditions

• Requires ability to travel frequently and flexibility in schedule to work evenings and weekends as needed
• This is a remote position that requires working out of a home office
• Required to talk & listen
• May be exposed to weather-related temperature & humidity extremes
• Operates keyboard & mouse

Work Standards

• Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships
• Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manner
• Demonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and training
• Follows all Company policies and procedures

Additional Comments

Management retains the discreti