Director of Strategic Marketing

Company Description

ITW Hartness is a world class secondary packaging equipment manufacturer headquartered in the beautiful suburbs of Greenville, SC. Founded on the premise of cutting-edge innovation and a relentless commitment to our customers, ITW Hartness’ world class equipment is designed to our customers’ goals of continuous improvement throughout the production process.

Take this opportunity to join a successful and enthusiastic global team where you can make a significant impact immediately. You will enjoy a competitive salary and generous benefits that includes health, dental, life and LTD insurance, 401k (with match), and a 100% tuition reimbursement program for those who qualify. Our health and wellness offer high family value (lower deductibles/maximum out of pocket/ co-pays) and our 401k/retirement planning program is top tier. 

 ITW Description:

Since ITW’s founding more than 100 years ago, ITW has become one of the world’s leading diversified manufacturers of specialized industrial equipment, consumables and related service businesses. ITW businesses serve local customers and markets around the globe, with a significant presence in developed as well as emerging markets. The company has operations in 56 countries that employ more than 50,000 women and men who adhere to the highest ethical standards. ITW has 81 businesses divided into 7 Segments, which includes: Welding, Automotive OEM, Food Equipment Group, Construction Products, Polymers & Fluids, Test and Measurement & Electronics, and Specialty.

Job Description

As a key member of the leadership team, the Director of Strategic Marketing reports to the Vice President and General Manager. This business leader is responsible for driving the development and execution of end market focused strategies and all marketing and product management activities for the division. The role's purpose is to meet strategic objectives and deliver results against financial goals.  The successful candidate will have a deep understanding of customer needs, market and technology trends. They will identify and assess significant growth opportunities and also create and implement strategies that deliver profitable market share. Actions include nurturing and promoting the voice of the customer and holding opportunity evaluations as the gateway to effective new product/service planning. This role requires high collaboration and works with cross-functional teams to successfully execute new product and program initiatives.

This position will be based in our Divison headquarters in Greenville, SC.

Primary responsibilities:

Strategic Planning

• Partners with the leadership team to develop and execute Annual and Long-Range Plans based on in-depth understanding of market segmentation, market trends, customer needs, and competitive position
• Directs the development and implementation of product strategies from ideation and concept to end-of-  life management
• Drive the analysis, conclusions and strategic direction of market research findings, particularly in terms of end-user segmentation, new product development, pricing/positioning, channel and promotional strategies, and channel insights.

New Product Development

• Leads and promotes a culture of innovation.  Well-versed in deploying marketing research tools and techniques and stage gate processes.
• Leads cross-functional teams to drive technology breakthroughs, implement new product development plans, and ensure that plans are delivered on-time and within budget.
• Develops business cases for new target markets, products, services or customers
• Works with customers to understand their requirements and develops new opportunities

Product Portfolio Management and Pricing

• Manages pricing and develops strategies to maximize profitability and share
• Works with the sales team to identify and capitalize on opportunities for profitable growth
• Exceeds financial targets by optimizing the product portfolio through deployment of the ITW Toolbox
• Alignment of variants to the “80” working with Innovation team

Marketing Planning

• Builds and implements marketing plans that grow market share, increase brand equity, create differentiation, and promote solution value proposition
• Delivers financial commitments through the development and execution of robust commercialization plans
• Oversee marketing communications programs that supported business objectives
• Develops and manages marketing budgets to achieve goals

Team Leadership and Development

• Leads and develops talent to maximize individual, team and organizational effectivene