Business Systems Analyst - Go-to-Market

As a Business Systems Analyst - Go-to-Market at Penumbra, you will play a critical role in determining the company's long term goals. The Business Systems Analyst - Go-to-Market will be part of the IT functional team scoping, designing, and delivering technology solutions that optimize and enable our Marketing, Sales, and Services organizations. Our primary technology is Salesforce CRM, Microsoft Dynamics, SAP ERP, several Marketing applications including Adobe Marketo, Showpad, cVent, and Tableau under minimal supervision
Specific Duties and Responsibilities. 

 

• Integrate strategic thinking, problem-solving skills, and cross-functional collaboration to execute on revenue strategy, drive innovation and business results
• Support the relationship with Global Sales, Services and Marketing, utilizing proactive account management strategies, and develop strong business relationships
• Collaborate with stakeholders to define, analyze, and document information needs and functional requirements
• Lead business analysis for Lead to Account, Order to Cash business processes, and modeling activities by interviewing process owners, users, and other stakeholders to identify business processes, evaluates the current process and workflow for various business functions
• Decompose large work items/stories into smaller independent components understanding+ business requirements and translating into Epics, and User Stories within Jira. Lead work sessions with technical team members to address questions or issues, etc.
• Work with the business units to develop test plans and procedures, to validate the application design, and define acceptance criteria with the overall project team.
• Documents findings and recommends improvements.
• Act as a liaison between Project Sponsors/Stakeholders and technical teams. Lead cross-functional teams to deliver business and technical requirements, business rules, concept maps, process maps, user flows, acceptance tests
• Coordinate and schedule meetings, assist team members in preparing for meetings, lead discussions, summarize and communicate outcomes to users and managers and resolution of issues.
• Be the 'go to' person for implementation, day-to-day operation of various Go to Market Technology platforms including but not limited to, MS Dynamics, Salesforce, Tableau and SAP
• Resolve issues between stated business requirements and what is technically feasible by identifying issues, evaluating alternative systems solutions with system designers and users, and communicating the end result.
• Test the application as required by project timelines. This also includes supporting stakeholder testing.
• Act as a liaison between the IT organization and the Sales, Marketing and Services organizations to support the planning process, provide oversight of project delivery, resolve escalated issues, and facilitate communication on any critical issues.

 

• A Bachelor's degree in Computer Science or related field with 5 + years of experience, or equivalent combination of education and experience
• Scrum Agile certification a plus
• PMP certification a plus
• Successful history and experience driving and supporting the delivery of technical solutions for a global human resources organization
• Minimum 3+ years’ experience working with systems like MS Dynamics, Salesforce, Veeva, Marketing Applications, Showpad, and or SAP.
• Thorough understanding of Campaign to Lead, Lead to Order, Order to Cash processes with extensive knowledge of industry best practices in CRM space both on process and technology
• Experience with upstream & downstream processes & solutions to CRM capabilities such as MDM (Customer, contact, product, and company master), ERP Order Management, and Sales Analytics.
• MS Dynamics, Salesforce Administrator and Sales and Service Cloud certifications is a plus
• Experience with MS Dynamics CRM, MS Dynamics voice, Boomi, and Salesforce a plus
• Experience with business analysis and business process improvement, preferably in a high-growth enterprise SaaS environment
• Marketing, Revenue, Customer Support technology stack experience with Campaign Management, Lead and Opportunity, Enrichment, Forecasting, CPQ, CRM, Sales Compensation, Order Management, Customer Support
• Experience in process and system development in the following areas: MS Dynamics, Salesforce, Lead Routing, CRM, CPQ, Sales Chat, Prospecting and Enrichment Tools is required
• Proven history of working with developers and cross-functional business stakeholders
• Clear, concise technical writing skills and excellent interpersonal and communication skills
• Experience with supporting multiple implementation work-streams simultaneously
• Strong collaboration skills while wo