Jobs and Careers

Senior Direct Marketing Designer

New York City, United StatesRemotefull_timeVerifiedPosted 17 Apr 2026

💰 $150,000/yr($130,000/yr – $150,000/yr)

About the role

This assignment posting is for an Agency Worker opportunity with People Inc. The Agency Worker is paid by a staffing agency employer. Agency Workers will receive a W2 from the staffing agency reporting their earnings for tax purposes.

About The Position | Major goals and objectives and location requirements We are seeking a Senior Direct Marketing Designer who specializes in creating high-performing design assets for ticketed events, campaigns, and consumer promotions. This role will support the Events Marketing team and collaborate closely with Performance Marketing, Brand Strategy, and Sales to bring campaigns to life through design that drives results.Key Responsibilities:

Design visually compelling, conversion-optimized assets for email, paid social, digital ads, postcards, landing pages and other direct marketing channels
Partner with marketing leads to develop creative variations for A/B testing and iterating based on performance data
Create scalable design systems and templates for multi-channel campaigns (e.g., Early Bird sales, loyalty offers, final call, etc.)
Ensure that all assets are aligned to brand guidelines while optimized for direct response
Contribute to campaign strategy by offering insights into layout hierarchy, CTA prominence, and attention-capturing formats

What Success Looks Like:

Increased engagement and conversion rates on direct marketing materials
Shorter turnaround times from concept to execution during high-volume periods
Clear, actionable creative that aligns with direct marketing goals and consumer behavior

In-office Expectations: This position is hybrid, in-office three days per week at the People Inc. headquarters in New York City, with the ability to work remotely for up to two days.

About The Team: | The Team and/or Brand.____________________________________________________________________________________________The Design Group at People Inc. brings together multiple teams supporting Revenue & Marketing Design, Brand & Editorial Design, Product & UX Design, Design Systems, Creative Operations, Transactional Creative, and Events.Within the group, the Events team leads the creation and execution of Signature Events across the People Inc. brand portfolio, including marquee experiences such as the Food & Wine Classic in Aspen and Charleston and Travel + Leisure’s World’s Best Summit, among others.

About The Positions Contributions:Weight %Accountabilities, Actions and Expected Measurable Results70%Direct Response Campaign Design & Performance Optimization

Design conversion-focused creative across email, paid social, digital ads, landing pages, and print
Develop and iterate creative variations for A/B and multivariate testing
Apply best practices in hierarchy, CTA prominence, urgency framing, and offer clarity to drive measurable response
Translate campaign strategy into scalable visual executions for promotions (e.g., Early Bird, loyalty, last-chance)
Monitor performance insights and proactively evolve creative to improve KPIs

Expected measurable results:

Increased CTR, CVR, and revenue contribution from marketing creative
Demonstrated uplift from creative testing initiatives
Reduced performance variability across campaign launches

30% Systems, Brand Alignment & Campaign Execution Efficiency

Build and maintain modular templates and scalable design systems for high-volume campaign production
Ensure all creative aligns with brand standards while remaining optimized for direct response channels
Improve speed-to-market through repeatable frameworks and production efficiencies
Collaborate cross-functionally with Events Marketing, Brands, and Sales to ensure clarity and consistency

Expected measurable results: