Business Development Manager (Health Care and Privacy and Cybersecurity)

Company Description

Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, intellectual property, and transactional and corporate matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion.

Job Description

The Business Development Manager works with and supports the assigned practice group and department, along with related cross-practice, industry-focused working groups. This position will support the Health Care and Privacy and Cybersecurity Practice Groups and have other assigned responsibilities within the Regulatory Department. The Manager leads group business development initiatives and supports and coordinates marketing efforts. The Manager will report to a Business Development Director.

This position will work closely with colleagues across the Marketing Department, including the business development, communications, and marketing and branding teams, to drive practice group and firm-wide initiatives.

Primary Areas of Responsibility

Business Development and Marketing

• Collaborates with department, practice, and working group leaders and the Business Development Director to develop and implement strategic plans and initiatives.
• Engages with practice groups and attorneys to understand the legal and business needs of clients and the corresponding legal solutions the firm can provide. Through practice group “fluency,” contributes business development advice and guidance that demonstrates a sound understanding of the nature of the work and experience of the lawyers in the assigned practice groups and working groups.
• Drives business development goals of assigned groups, including support in identifying business leads and opportunities, expanding existing client matters, and identifying and pursuing cross-selling opportunities.
• Develops pitches and proposals, including responses to formal RFPs.
• In collaboration with Research Services, digests and delivers meaningful research on existing and prospective clients, competitor activity, and industry or market trends to inform and support business development opportunities, strategies, and decisions.
• Develops compelling marketing collateral, website descriptions, and other client facing materials; ensures materials are regularly updated.
• Supports opportunities to increase brand awareness and profile for assigned practice groups and working groups, including outward facing activities such as sponsored events, in-house presentations, professional speaking opportunities, alerts and published articles.
• Plans and supports events for the assigned practice groups; collaborates with the department’s events team on larger events as necessary.
• Supports firm-wide efforts related to knowledge management for assigned groups, including collecting experience captured in pitches, proposals, and other experience-based submissions, such as awards and ranking publications; maintains matter/experience lists and databases for assigned groups.
• Supports, monitors and reports on the progress of on-going business development efforts and initiatives for assigned groups.
• Works with individual lawyers and advises on business development best practices and strategies to assist in developing their practices.
• Supports lawyers with client alerts, blogs, and newsletters.
• Oversees the timely preparation and submission of the Chambers, Law360, and other ranking submissions for the assigned practice and working groups.  
• Works with the PR team to coordinate proactive media and publishing opportunities to elevate the profile of the practice group and individual attorneys.
• Supports lateral integration efforts by developing plans to introduce new partners to relevant lawyers within the firm and potential clients outside.
• Handles other business development and marketing responsibilities, as assigned.

Practice Group Operations

• In coordination with the PGLs and Practice Management colleague, helps to set agendas for practice group, steering committee and working group meetings.
• Contributes to the development of agendas and BD components of practice group retreats and other special group meetings.
• Annual budget:
  • Works with the Practice Management colleague, Business Development Director, and practice group leadership to develop and monitor, on a monthly basis, the practice group’s annual business development budget.
  • Keeps practice group leadership apprised of monthly Business Development spend