Funeral Services Community Manager (M.E. Rodriguez)

The Community Liaison will embody the values of the home and promote the home as the preferred provider for funeral services in the market. This individual will establish and grow relationships within the community, demonstrating the practical value and financial prudence of both pre-need and at-need funeral arrangements. The Advisor will drive business development efforts for the assigned home(s), generating referrals and promoting growth. Acting as the primary face of the funeral home(s) to these referral sources. The Community Liaison will develop and execute outreach events, collaborating with key community partners to ensure measurable success. Passionate about serving others, this role requires strong communication skills and a dedication to fostering partnerships aligned with the mission of the home(s).

What You Will Do:

Relationship Building:

• Cultivate and maintain relationships with assigned community accounts to generate demand for funeral services and enhance the home’s competitive edge.

• Act as a liaison between funeral homes and community partners (hospice, clergy, first responders, veteran’s groups, etc.) to ensure seamless transitions for families requiring funeral services.

Community Engagement:

• Represent the home(s) at community gatherings, support groups, and educational forums.

• Deliver impactful presentations to community organizations on the funeral planning process and the services offered by the home(s).

Education & Support:

• Provide families and healthcare professionals with resources and guidance regarding pre-planning, funeral arrangements, and grief support services.

• Work with community organizations to ensure families are informed and supported throughout the funeral planning process.

Program Development:

• Develop and implement outreach strategies to strengthen relationships with community partners, such as hospices and veteran groups.

• Increase awareness of the home’s services through participation in community events, workshops, and professional networking opportunities.

Collaboration:

• Partner with internal teams to align outreach efforts with the funeral home’s mission and goals.

• Assist in creating marketing materials and communication strategies to support outreach initiatives.

Grief Support Advocacy:

• Collaborate with hospice staff and community groups to promote grief support services and other family resources.

• Coordinate grief workshops, memorial events, and remembrance programs in partnership with community organizations.

Preferred Skills and Qualifications:

• Bachelor’s degree in business, marketing, or a related field (equivalent education and experience will be considered).

• Proven sales and customer relationship management skills, with the ability to navigate a sales process involving multiple stakeholders.

• Strong knowledge of funeral home services, community health resources, and local networks.

• Excellent verbal and written communication skills with the ability to build trust and rapport with diverse audiences.

• Highly organized, self-motivated, and able to work independently as well as part of a team.

• Proficiency in Microsoft Office Suite; familiarity with CRM tools is a plus.

• Valid driver’s license and reliable transportation (frequent local travel required).

Work Environment:

This position involves a combination of office work, local travel to meet with partners, and attendance at events. Flexibility is required to accommodate occasional evening or weekend activities.

What We Offer:

• Meaningful work that makes a difference in the lives of grieving families

• Competitive compensation and great work environment