Principal Product Manager, Ads Platform

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Ads Platform organization drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our Product and Engineering teams work together to build solutions that deliver impactful results for advertisers. We ensure Snap’s ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community.

We’re looking for a Principal Product Manager to join our Revenue Product team at Snap Inc!

What you’ll do:

• Lead the development and scaling of innovative, high-quality products that power Snap’s advertising platform, with measurable impact in areas such as Ads Quality, Signals and Measurement, Brand & Sponsored AR, Retail Ads (DxA/DPA), or SMB Growth.

• Craft and execute a comprehensive product strategy and roadmap that aligns with Snap’s revenue goals, leveraging deep customer insights, market opportunities, and data-driven decision-making.

• Own the end-to-end product lifecycle, from identifying advertiser needs and gathering requirements to designing solutions, running experiments, and driving iterative improvements that deliver advertiser ROI.

• Act as a strategic leader, aligning cross-functional teams, including Product Marketing, Marketing Science, and Solutions Engineering, to achieve critical business objectives and scale Snap’s advertising ecosystem.

• Solve complex, high-impact challenges by making informed tradeoffs and delivering innovative solutions that address advertiser needs and support Snap’s broader revenue objectives.

• Inspire and mentor product managers and cross-functional teams, fostering a culture of collaboration, innovation, and resiliency while building organizational capacity.

• Collaborate closely with senior leaders and executives to align on priorities, communicate progress effectively, and ensure business goals are met.

• Champion solutions that continuously enhance the effectiveness, efficiency, and scalability of Snap’s advertising platform through rigorous testing, analysis, and optimization.

Knowledge, Skills & Abilities:

• Ability to lead and inspire cross functional product management teams

• Ability to collaborate and drive alignment across organizations from C-Levels through to engineers, designers, other product teams, and cross-functional teams

• Skilled in effective mentorship to direct or indirect reports and cross functional team members

• Ability to initiate and drive emerging projects from strategy to completion

• Ability to communicate results clearly and effectively across a matrix organization

Minimum Qualifications:

• BS/BA degree or equivalent years of experience

• 10+ years of experience building and shipping products at a technology company; OR a Masters and 9+ years of experience

Preferred Qualifications:

• Hands on experience across the entire product lifecycle including: defining product needs, prioritization, pre/post-launch execution

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.