Altra Senior Manager of Community

Now that you’ve found the job description, what’s next?

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you.

To learn more about our values and our culture, visit Altra Careers or www.altrarunning.com.

What will you do?

A day in the life of a Senior Manager of Community at Altra looks a little like this.

This role is in the marketing department and is primarily focused on North America.  They will lead the social, influencer and run club strategy and vision and oversee and integrate athletes and events.  They will work closely with the creative team and outside partners to drive growth and brand awareness across a diverse community.  This role reports to the marketing director.

Let’s break down that day-in-the-life a bit more.

• Be at the forefront of culture and social trends to be able to attract the consumer of the future and build a relevant brand 
• Set the strategy and point of view for building the brand’s community across social, influencers and run clubs + lead our athlete and events manager in finding ways to integrate across all channels  
• Lead a team to execute and bring the brand to life in a consistent way across our community channels 
• Build out the organic social content calendar based on our content pillars + brand and product marketing calendars  
• Write a monthly organic social sprint brief and one-off briefs for the creative team that inspires them and content creators 
• Be the expert of our social listening and scheduling platform – Sprinklr 
• Build out our social guidelines for a consistent look and feel across our platforms 
• Source influencers and ambassadors for the brand, brief them with content ideas and ensure contracts and payments are set up with the support of our production manager and events and social coordinator  
• Leverage your channels to gather consumer insights that can drive new ideas and actions 
• Work with the marketing director and creative team to ideate new ways to activate the consumer of the future that is in line with our brand vision 
• Develop the vision and strategy for how to activate within run culture locally and then work cross functionally with the retail team to ensure integration and execution  
• Drive the strategy, thinking and ideas for how to activate at any of our in real life events and with our athletes to drive brand recognition and love  

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 8-10+ years of experience and professional achievements. 

A successful candidate will need to have an understanding and passion for run culture and social media.  They will also be a strong charismatic leader with a clear vision for how to drive a team to action and results across multiple channels.  They will need to be consumer-first-minded and be able to drive connection and community with new thinking and ideas across a diverse group of people.  

The foundation skills you will need in this position are:

• Expert in social media 
• Experience in building communities across influencers and ambassadors, social media, run clubs and events and athlete communities  
• Consumer-first-minded and be able to drive connection and community with new thinking and ideas across a diverse group of people.  
• Ability to write strategy, lead a team to execute and then report on results and insights  
• Team leadership and ability to drive towards actions and results  
• Ability to write briefs and collaborate with a creative team  
• Understanding of storytelling and what makes engaging content  
• Ability to organize and prioritize multiple goals and projects under tight deadlines 
• Ability to work wi