Senior Product Marketing Manager (IC)

<p><strong>🌟Role Overview</strong></p> <p>As a Growth-Focused, Enterprise SaaS Product Marketing Manager (IC) you will bridge the gap between sales-driven enterprise growth and scalable, self-service adoption. You will craft compelling messaging, drive go-to-market execution, optimize product-led onboarding, and enable sales teams with the right tools to sell efficiently.</p> <p>You will work closely with Product, Growth, Sales, and Client Success to ensure our value proposition resonates across different buyer personas, from enterprise procurement teams to mid-market users engaging in self-service onboarding.</p> <p><strong>Type of contract:</strong> Freelance, full-time</p> <p><strong>Location:</strong> Remote, based in Europe </p> <p>We have a 3 steps recruitment process for this role:</p> <ol> <li><p>Cultural Fit Interview with Head of People</p> </li> <li><p>Live scenario and Interview with Product Lead</p> </li> <li><p>Final Interview with COO</p> </li> </ol> <p>🚀Responsibilities</p> <p><strong>1️⃣</strong> Growth-Driven Product Marketing</p> <ul> <li>Optimize onboarding, in-app messaging, and user journeys for self-service adoption.</li> <li>Develop freemium models, trials, and upgrade paths to boost activation.</li> <li>Analyze funnel metrics and product usage to refine engagement strategies.</li> </ul> <p>2️⃣ Sales &amp; Demand Generation Alignment</p> <ul> <li>Create sales enablement materials (decks, ROI calculators, battle cards).</li> <li>Improve lead scoring to route high-intent users between self-serve and enterprise sales.</li> <li>Support persona-based marketing campaigns with demand gen teams.</li> </ul> <p>3️⃣ Go-To-Market Execution &amp; Positioning</p> <ul> <li>Craft messaging and value propositions for self-serve users and enterprise buyers.</li> <li>Lead product launches and align with Sales, Product, and Marketing.</li> <li>Continuously refine market positioning for enterprise credibility and self-service ease.</li> </ul> <p>4️⃣ Data-Driven Growth &amp; Experimentation</p> <ul> <li>Use analytics and A/B testing to optimize activation and self-serve adoption.</li> <li>Conduct competitive analysis to strengthen differentiation and market expansion.</li> <li>Work with Client Success to drive retention, upsell, and expansion strategies.</li> </ul> <h2 id="📋requirements">📋Requirements</h2> <ul> <li>4-8 years of experience in <strong>B2B SaaS Product Marketing</strong>, preferably in a <strong>growth-oriented or self-service SaaS model</strong>.</li> <li>Strong expertise in <strong>growth funnels, PLG (Product-Led Growth), and SaaS onboarding optimization</strong>.</li> <li>Experience working on <strong>self-serve onboarding models, freemium strategies, or expansion revenue initiatives</strong>.</li> <li>Proven track record of <strong>GTM strategy execution, sales enablement, and demand generation collaboration</strong>.</li> <li>Data-driven mindset—comfortable with <strong>product analytics tools (Mixpanel, Amplitude), CRM (Salesforce, HubSpot), and A/B testing frameworks</strong>.</li> <li>Exceptional <strong>storytelling and positioning skills</strong>, with the ability to communicate complex value propositions simply.</li> </ul> <h2 id="bonus-points">Bonus Points</h2> <ul> <li>Experience in <strong>Martech, Adtech, CPG SaaS, or Enterprise Trade Marketing SaaS</strong>.</li> <li>Background in <strong>subscription models, user segmentation, or SaaS pricing strategies</strong>.</li> <li>Hands-on experience optimizing <strong>self-serve conversion and customer expansion efforts</strong>.</li> </ul>