Sr. Industry/Tradeshow Event Planner

About the Role:

The Sr. Industry Event Planner is responsible for the end-to-end planning, coordination, and execution of the company’s presence at key industry events, conferences, and trade shows. This role ensures seamless event logistics, vendor and sponsorship management, and on-site execution while aligning with broader business goals. Reporting to the Sr. Manager, Events and working closely with our Strategic Business Management team, the Sr. Industry Event Planner collaborates with cross-functional teams and external partners to deliver high-impact event experiences that elevate brand visibility and support business growth.

What You'll Do:

• Plan and execute the company’s participation in industry events, including trade shows and conferences.

• Manage all event logistics, including venue coordination, booth design and setup, shipping, staffing, and on-site execution.

• Serve as the primary liaison with event organizers, vendors, and internal stakeholders to ensure timely and accurate delivery of event components.

• Oversee sponsorship negotiations and deliverables, ensuring brand consistency and maximum value.

• Develop and maintain event planning documentation, timelines, and checklists to ensure operational excellence.

• Coordinate with internal teams (sales, marketing, product management) to align messaging, staffing, and lead capture strategies.

• Track and manage event budgets, ensuring cost-effective planning and accurate forecasting.

• Monitor event performance metrics such as attendance, engagement, and lead quality to inform future planning.

• Ensure compliance with all event-related legal, safety, and branding requirements.

What We're Looking For:

• 3-5 years of experience in event planning, trade show coordination, or experiential marketing.

• Proven success managing complex event logistics and vendor relationships.

• Strong organizational and project management skills with attention to detail.

• Experience managing event budgets and negotiating contracts.

• Proficiency in event management tools e.g., CVENT and Microsoft Office Suite.

• Ability to work flexible hours during event periods.

• Travel Requirement: This role requires approximately 40–50% travel, primarily within the United States. Occasional international travel may be required. Candidates must be legally authorized to travel by car and plane, possess valid documentation for domestic and international travel, and be eligible to rent a vehicle for business purposes.

• Familiarity with the tech or IT industry is beneficial but not required.

90-Day Implementation Plan:

Month 1: Discovery & Planning

• Audit current event processes, tools, and vendor relationships.

• Meet with key stakeholders to understand event goals and expectations.

• Maintain a centralized Industry event calendar and planning dashboard.

Month 2: Process Development

• Standardize Industry event planning templates and checklists.

• Establish vendor/supplier evaluation and approval workflows.

• Define internal communication protocols for Industry event coordination.

Month 3: Execution & Optimization

• Execute first round of events under new planning model.

• Collect feedback from stakeholders and vendors.

• Analyze event outcomes and refine planning processes accordingly.

Day-to-Day Responsibilities:

In-Office:

• Coordinate logistics and timelines for upcoming events.

• Communicate with vendors and internal teams to ensure deliverables are on track.

• Prepare event briefs, run-of-show documents, and post-event reports.

• Track budgets and reconcile invoices.

On-Site:

• Oversee booth setup, branding, and technical requirements.

• Manage staff schedules and ensure smooth execution of event activities.

• Troubleshoot issues in real-time and ensure a professional presence.

• Facilitate lead capture and post-event debriefs.

Key Skills

What’s In It For You?

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Pe