Sr. Content Marketing Manager

We're an award-winning data, media and tech consultancy and a leading Google and Adobe partner that helps brands and agencies think beyond clicks and conversions to unlock new opportunities for growth. We thrive on rolling up our sleeves and digging into the tough stuff for our 800+ clients. And we love getting them the most ROI from their digital marketing. If you’re up for the challenge, join us. Let’s move fearlessly forward together.

Job Title: Sr. Content Marketing Manager

Compensation: $110,000 - $130,000

Location: Arizona, California, Colorado, Connecticut, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Jersey, New Mexico, New York, Oregon, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.

Adswerve is looking for a Senior Content Marketing Manager to lead our comprehensive content initiatives and elevate our brand's presence as a thought leader in the digital media and analytics space. This role requires a blend of hands-on content creation, strategic planning, cross-functional collaboration, and a deep understanding of how content drives business growth.

Responsibilities

• Develop and own the holistic content strategy and calendar across all stages of the marketing funnel, with a focus on thought leadership for blogs, webinars, and gated content (e.g., white papers, e-books).
• Manage the end-to-end content production process, serving as a lead writer and editor for critical pieces written by internal Subject Matter Experts (SMEs) and external freelance writers.
• Oversee our SEO agency, ensuring our website and blog content is optimized for search visibility, organic traffic growth and the evolving search AI landscape.
• Manage the strategic planning, updating, and optimization of website content to align with brand messaging and business objectives.
• Stay up to date with new technologies, especially AI/generative tools, identifying opportunities to scale content creation, improve efficiency, and enhance the overall content strategy.
• Orchestrate organic social media strategy and management.
• Manage and execute the Public Relations (PR) strategy, including developing press releases, media pitches, and building relationships with key industry journalists.
• Identify, vet, and secure industry awards and event speaking opportunities, managing the submission process and presentation development.
• Foster strong, collaborative relationships with internal teams (Solutions, Services, Sales, Executive Leadership) to source subject matter expertise and align content with product roadmaps and sales needs.
• Manage relationships with freelance writers and agency partners, ensuring content is delivered on time, on brand, and meets quality standards.
• Regularly analyze content performance metrics (traffic, conversions, engagement) and use data to refine and improve the content strategy.

Experience

• 6+ years of experience in Content Marketing, with a significant focus on B2B or complex technical subject matter.
• Proven experience developing and executing a comprehensive content strategy and editorial calendar.
• Exceptional writing, editing, and verbal communication skills—you must be able to craft compelling narratives and simplify complex ideas.
• Expertise in SEO best practices and experience using analytics tools (e.g., Google Analytics, SEMrush, Google Search Console) to drive content performance.
• Demonstrated experience managing both PR and thought leadership/speaking program initiatives.
• Strong project management skills and the ability to manage multiple projects, deadlines, and stakeholders simultaneously.

Preferred Experience:

• Previous experience working within the digital media, ad-tech, data analytics, or enterprise SaaS industry.
• Familiarity with marketing automation platforms (e.g., HubSpot) and content management systems (CMS).
• Bachelor’s degree in Marketing, Communications, or related field.

This position pays a base salary of $110,000 to $130,000 per year.  Wage differential is based on training and experience.

Our team of 250+ employees is spread out across 26 states and six countries. We keep everyone connected remotely with a team-oriented culture where everyone contributes and feels valued for their skills and unique perspectives.

If you want to work alongside the best and brightest analytics minds, we’d love to hear from you. You can get hands-on with the latest ad tech, work with exciting clients and pave the way for new industry processes and advancements. All while working for a company that prioritizes your work-life balan