Senior Trade Marketing Manager, Laundry

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

About the role

The Senior Trade Marketing Manager will have a leadership role in trade strategy development, implementation, and execution for Reckitt Laundry across key channels. As part of this they will be responsible for the development of growth strategies for key Customers across company’s biggest Brand and largest growth initiative. Incumbent will train and lead trade marketing managers and analysts in conducting analysis, developing shopper insights, monitoring 4Ps, managing new product introductions and spearheading Sales planning. This all will require high level cross functional engagement ensuring key stakeholders are aware of their roles in delivering said objectives. They will also be responsible for managing upward ensuring that the whole organization is aligned and tracking to common these objectives.  

Your responsibilities

• Identify research gaps and provide input in research design/implementation. Understand and drive development of Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation.   
• Develop/understand Global and Local Category best practices and ensure transfer of knowledge to Sales for implementation.  Manage transfer of Local Category success to Global Teams.  
• Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a channel 4Ps Local Success Model for Sales execution.   
• Train and manage staff (analyst and marketing managers) to both build 4Ps gap analysis and develop clear, specific plans and launch new products. 
• Champion new product market entry and execution. Includes managing the development of sales presentation/materials and managing tracking/analyzing the 4Ps in-market implementation. 
• Manage & decide investments of shopper marketing budget for the channels
• Continuous analysis of customer position, creation of “Go To Market” strategy and deployment / briefing to National Account Managers to implement.  
• Conducts intensive Financial Modelling to support decision process e.g. Ranging, Promotion. 
• Develops ‘Go To Market” strategies for all reviews with major retailers focused on delivering category growth and market share wins
• Lead innovation deck and line review deck creation with the National Account Manager and present out to ensure best in class results – defined as category growth and market share wins

The experience we're looking for

• Bachelor's degree required.  
• A minimum of 5 years' Direct Sales and/or Marketing experience, cross functional exposure to other Business Operations. 
• Strong commercial acumen and understanding of the levers of managing a P&L.
• Excellent understanding of 4P’s go to market strategies.
• Focus on executional excellence and understanding of what it takes to deliver success across the channel landscapes. 
• Good understanding of Customer Management Process. 
• Excellent analytical skills.  
• Strong knowledge and use of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us).
• Strong oral, written communication, and presentation skills. 
• Strong organizational skills. Inclusive of interpersonal and time management skills.
• Proven leadership and ability to train/manage staff. 

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

 

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognize, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

USD $152,000.00  -  $228,000.00

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other fac