Sales Enablement Product Marketing Manager, LoopNet

Sales Enablement Product Marketing Manager, LoopNet

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Job Description

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CoStar Group Company Intro:

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Role Description:

Do you believe in the power of a marketing-enabled sales force? We do, too. When sales teams work in lockstep with marketing, the results only get better and better. That’s why we’re looking for a sales-oriented product marketing manager who’s passionate about unlocking sales channel potential through smart, well-thought-out marketing strategy and delivery initiatives.

LoopNet is the world’s biggest, busiest commercial real estate marketplace. Our dedicated sales team spends thousands of hours a month in market, meeting with prospects and customers. Marketing sets the stage for how we tell our product value story in compelling new ways to key audiences, and then provides the collaborative support to help our sales team drive the best possible outcomes.

That’s where you come in. As the Sales Enablement Product Marketing Manager, you’ll empower the sales team to perform to their highest potential by ensuring that every seller has the right content, tools, and training to connect and communicate the value LoopNet creates for prospects and customers.

This role offers the opportunity to influence strategy and build leadership experience within a fast-growing, highly successful international business. You’ll be a leader who sits at the intersection of sales, marketing, product, and operations, working with stakeholders to identify opportunities, deliver initiatives, and drive measurable impact on critical metrics like sales cycle time, close rate, and revenue generation. Overseeing a small team and efficiently deploying resources from the marketing department, you’ll play a critical role in the growth and success of the company.

Responsibilities:

This varied role will include responsibilities such as:

· Create, maintain and update sales collateral like pitch decks, one-pagers, brochures, scripts, battlecards, playbooks, email templates and case studies

· Review new product or feature updates, and translate them into value-add sales talking points.

· Align with marketing on upcoming campaigns and adapt assets for sales usage

· Collaborate with sales leadership and training teams to host or prepare for sales training sessions and coaching calls

· Ensure compliance with prescribed materials and playbooks, working with sales managers to ensure salespeople use the latest and greatest material

· Analyze the impact of marketing materials and interactions on prospect engagement, win rates, deal cycle, contract value and retention

· Conduct ride-alongs and listen to call recordings to understand how enablement materials are performing in the field, where opportunities exist, and craft adjustments to enablement strategies based on performance impact and sales team feedback

· Management of a portfolio of sales enablement initiatives, along with responsibility to develop and grow a small but mighty team of sales enablement focused marketers.

Experience:

· Bachelor’s degree from an accredited, not for profit, in-person university or college

· Track record of commitment to prior employers

· 5+ years of relevant marketing experience where sales enablement was a core feature of the position, ideally at a real estate, technology or advertising product business, and at least 2 years of people leadership or management experience

· Sales oriented content development and storytelling skills – prior experience in sales would be a plus

· Sales training and coaching expertise – either hands-on, or working in collaboration with sales trainers or coaches

Skills:

· A stra