Sr. Admissions Specialist

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Location (Full Address):

601 Elmwood Ave, Rochester, New York, United States of America, 14642

Opening:

Worker Subtype:

Regular

Time Type:

Full time

Scheduled Weekly Hours:

40

Department:

400174 Graduate Edu/Postdoc Affairs

Work Shift:

UR - Day (United States of America)

Range:

UR URG 109

Compensation Range:

$55,955.00 - $78,336.00

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

Responsibilities:

The Graduate Enrollment Marketing and Admissions Assistant Director, SMD GEPA plays a critical role in advancing enrollment goals for graduate programs by leading strategic marketing initiatives, high-impact recruitment activities, and personalized admissions support. This position designs and executes multi-channel campaigns, builds strong pipelines through relationship development, and manages an applicant caseload from inquiry through enrollment. The role requires independent judgment, strategic thinking, and collaboration across academic and administrative teams to achieve program objectives.

ESSENTIAL FUNCTIONS

Recruitment & Relationship Management

• Represent programs at virtual and in-person recruitment events, conferences, and fairs. Build and maintain relationships with prospective students, faculty, alumni, and external partners to strengthen pipelines. (20%)
• Plan and execute travel in assigned regions; deliver presentations, interviews, and campus tours as needed. Maintain proactive communication with prospective students, counselors, parents, alumni, and corporate contacts. (10%)

Admissions Evaluation, Yield & Customer Service

• Manage a caseload of applicants, providing personalized guidance throughout the admissions process. Review and evaluate applications; make recommendations for admission decisions based on holistic review.
• Implement strategies to improve conversion rates from inquiry to enrollment, including timely follow-up and engagement. Support weekend and special visitation programs as required.

Digital Marketing & Communications

• Design and manage integrated marketing campaigns (email, social media, paid advertising, SEO) to increase program visibility and lead generation.
• Develop compelling content for web, digital, and print aligned with brand standards.
• Monitor and optimize campaign performance using analytics and marketing automation tools.

Market Research & Program Development

• Conduct research on industry trends, competitor programs, and student demographics to identify growth opportunities.
• Collaborate with academic leadership to inform new program development and positioning strategies.

Data Analysis & Reporting

• Track and analyze marketing and recruitment metrics to inform strategy and continuous improvement.
• Prepare regular reports on enrollment trends, campaign effectiveness, and yield outcomes.

Other Duties as Assigned

MINIMUM EDUCATION & EXPERIENCE

• Bachelor’s degree in marketing, communications, business, higher education administration, or related field required.
• Master’s degree in higher education administration, marketing, or related discipline preferred.
• 5 years of related experience in enrollment management, marketing, or recruitment or an equivalent combination of experience and education required.
• Experience in graduate or health sciences enrollment preferred.

KNOWLEDGE, SKILLS AND ABILITIES

• Strong analytical skills with proficiency in CRM systems and digital marketing tools. Excellent communication and relationship-building skills required.
• Valid driver’s license; ability to travel and work occasional evenings/weekends required.
• Strong project management skills and ability to work collaboratively in a team environment required.
• Proficiency in Microsoft Office (Out