Senior Director, Go-To-Market & Campaigns, Pfizer Brand

 ROLE SUMMARY 

The Brand Strategy and Campaigns team at Pfizer is responsible for driving enterprise brand strategy and launching compelling corporate campaigns and brand acts. The Senior Director, Go-to-Market and Brand Campaigns is a senior leader who plays a critical role in shaping and executing Pfizer’s most strategic brand and commercial initiatives. This position operates at the intersection of enterprise brand strategy, commercial go-to-market planning, and global campaign execution. It is focused on driving visibility, engagement, and business impact across diverse audiences and therapeutic areas. 

This role is the cornerstone of our enterprise marketing engine. It is responsible for driving the vision, strategy, and execution of campaigns that shape public perception, deepen stakeholder trust, and accelerate business growth across global markets. This visionary leader will work closely with U.S. Business Presidents and their leadership teams to deliver measurable business impact for the Pfizer Brand and Oncology therapeutic areas. They will lead the launch of programs, platforms, and campaigns that engage millions of people. As an executive steward of the Pfizer brand, they will translate complex healthcare narratives into compelling and actionable brand experiences. 

Reporting to the Vice President, Head of Brand Campaigns in the Chief Marketing Office, the Senior Director will manage a high-performing team of marketers and collaborate with cross-functional teams, agency partners, and senior stakeholders. The role demands creativity, strategic precision, and a strong sense of purpose to ensure every campaign delivers measurable impact and cultural relevance. 

ROLE RESPONSIBILITIES  

• Enterprise Brand Strategy 

Lead the development of GTM strategies for Pfizer Brand and Oncology platforms and priority launches, ensuring alignment with commercial goals, market dynamics, and stakeholder needs across Consumer, HCP, Investor and Advocacy audiences.  

• Campaign Leadership 
  Drive the creation and rollout of integrated brand campaigns across paid, owned, and earned media channels. Ensure campaigns are innovative, compliant, and performance-driven, with a focus on creative excellence and strategic impact. Manage large-scale media budgets.

• Executive Collaboration and Strategic Alignment 
  Partner directly with U.S. Business Presidents, Therapeutic Area leads, and the Chief Marketing Office to align brand strategy with business priorities and performance goals. Serve as a strategic advisor and thought partner to senior leadership. 

• Team Leadership and Talent Development 
  Build and mentor a high-performing team of brand strategists, campaign managers, and creative leads. Foster a culture of innovation, accountability, and excellence. Lead cross-functional working groups and steering committees to align priorities, timelines, and KPIs. 

• Agency and Vendor Management 
  Manage relationships with top-tier creative, media, and production agencies. Ensure strategic alignment, budget discipline, and world-class execution. 

• Performance Measurement and Optimization 
  Define and track KPIs across campaign touchpoints. Leverage data-driven insights