Senior Manager, Retail Marketing Engagement Lead | Retail Bank

Senior Manager, Retail Marketing Engagement Lead | Retail Bank

At Capital One, we’re building a leading information-based technology company. Founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. 

Capital One, a Fortune Magazine “100 Best Companies to Work For,”  is seeking a seasoned marketer, Senior Manager Retail Marketing Engagement to drive visibility to our brand defining cafes. The ideal candidate is a seasoned leader who will be the strategic and executional lead responsible for solving café engagement at scale—creating and executing integrated marketing plans that increase awareness and drive traffic both nationally and locally. You’ll work across digital, social, and physical channels to engage new and existing customers, while building and amplifying cafés within our network. Reporting to the Bank’s Director of Retail Marketing, the Senior Manager of Retail Marketing Engagement is a key member of the Bank’s Integrated Marketing team, and will lead an in-house team of high-performing marketers dedicated to marketing to reach customers and deepen customer engagement.  

To be successful in this role, the ideal candidate will be comfortable working within ambiguity and navigating an ever-changing business landscape. The ideal candidate will be solving for cafe engagement at scale, while increasing awareness and driving traffic at a national and local level. Additionally, the candidate has a keen eye for data & analytics and experience delivering thoughtful, data-driven strategic recommendations to partners and leaders. If you are energized by transforming the banking industry with a human-centric approach, influencing branding, growing as a marketer, and driving business results, this is the role for you.  

Your Role:

A passionate marketer with a track record of delivering breakthrough results who is known for unique ability to develop insight-driven campaigns. The Senior Manager, Cafe Engagement position will be the strategic and executional lead responsible for solving café engagement at scale.  You’ll work across Bank digital, social, Brand creative and physical channels to engage new and existing customers, while building and amplifying the unique identity of each café within our network. This role will bring ideas to life in creative ways that are persuasive while also being a highly collaborative contributor. Additionally, this role will oversee customer-centric marketing stories and deliver integrated content to help bring Banking Reimagined and our Cafe stories to the masses. This role will partner with multiple stakeholder groups including Retail Marketing, Digital Marketing, Advertising, Social teams, physical channels and external agencies to deliver and execute insight-driven campaigns and content that establish Capital One as a bank that is looking out for customers and their money.

 

 Responsibilities:

• Own the Retail Marketing Café Engagement Strategy, development, execution and performance of Retail marketing campaigns

• Act as a strong, confident, and visionary team lead, with the capability to translate strategy into action for direct reports

• Lead, develop and build a high performing team

• Develop and implement a scalable engagement strategy that increases awareness and drives consistent traffic to cafés, tailored for both national impact and local resonance.

• Own and optimize “Now Open” campaigns, seasonal promotions, and ongoing consumer engagement initiatives across all relevant marketing channels.

• Lead the planning and execution of always-on content across internal platforms, email, digital channels, and social media to continuously engage customers and reinforce brand storytelling.

• Manage the local marketing ecosystem including café-specific web pages, local listings , and event pages to ensure accuracy, discoverability, and relevance.

• Build and manage an influencer strategy that supports both national campaigns and local market moments

• Oversee organic and reactive social media to amplify reach and engagement.

• Partner closely with creative, digital, and operations to bring campaigns to life

• Oversee ATM campaigns to align with broader brand initiatives and drive in-store engagement.

• Manage stakeholder communications and expectations throughout the campaign lifecycle