Senior Finance Analyst - Marketing

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. 

We’re looking for a Senior Finance (FP&A) Analyst specializing in Marketing. This role will be responsible for providing financial analysis and decision support and partner directly with Marketing leaders to help drive investments and optimize marketing spend. We’re looking for an analytical self-starter to help us execute. If you are excited to grow, a quick learner, metric driven and have a bias for action, please apply! 

About the role 

• Location: Remote-first (United States; BC & ON, Canada) 
• Full-time / part-time
• Exempt status
• Permanent 
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• United States  (all figures cited below in USD and pertain to workers in the United States)
• Zone A: [$121,800 - $163,800
• Zone B: [$114,500 - $154,000]
• Zone C: [$107,200 - $144,150]
• Reporting to the Senior Director, FP&A

As a Senior FP&A Analyst, you’ll … 

• Assist in developing and reporting the budget/forecast for Marketing spend including headcount and opex
• Play a key role in the developing monthly reporting packages, business reviews and KPI reporting to leadership teams
• Identify business functional drivers and develop methodologies to support in-depth analysis and decision-making (channel efficiency, funnel conversion and campaign performance to identify opportunities for more efficient spending) 
• Understanding of SaaS metrics such as CAC to LTV a plus
• Prepare monthly financial presentations for leadership, effectively communicating financial results and performance to financial forecast and budget
• Provide insightful financial analysis and strategic insight to cross-functional teams
• Identify opportunities to leverage technology/systems to automate manual reporting and data analysis
• Research and explain sizable month-end variances versus financial plans
• Partner with cross functional teams such as Accounting to ensure month-end accruals and timing of expenses and accruals are captured accurately

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you 

You’ll thrive as a Senior FP&A Analyst if you:

• Have experience at a fast growing technology startup that scaled during your time there and able to adapt to changes in priorities and plans
• 3+ years experience as a financial analyst
• Strong experience in financial modeling, forecasting techniques, and data analysis tools (e.g., Gsheets, Excel, Salesforce). FP&A planning tool experience a plus
• Proven experience in business partnering, with a focus on supporting specific departments, ideally Sales and Marketing teams
• Excellent analytical skills with the ability to translate complex data into actionable insights
• Strong communication and presentation skills, with the ability to convey financial information to non-finance stakeholders

Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care.