Senior Business Systems Analyst

Job Description

About the Opportunity

The Senior Marketing Business Systems Analyst (BSA) will lead, contribute to, produce and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client staff and internal Epsilon technical delivery teams.  The Senior Marketing BSA will use experience and business knowledge to assist account teams in defining marketing automation solutions, handling challenging client situations, and providing problem resolution.  The individual will also be responsible for managing and mentoring BSA's. This is a great opportunity to work in a fast pace, continually changing environment.

Essential Functions

• Analyzes complex business problems to be solved with automated systems
• Provides technical expertise in identifying, evaluating and developing systems and procedures that are cost effective and meet user requirements
• Configures system settings and options; plans and executes unit, integration and acceptance testing; and creates specifications for systems to meet business requirements
• Designs details of automated systems
• Provides details to developers regarding what should be included in the software, application, or product to ensure it is included for client roll-out/implementation
• May provide consultation to users in the area of automated systems
• May lead cross-functional linked teams to address business or systems issues
• May be internal or external, client-focused, working in conjunction with Professional Services and outsourcing functions
• May include company-wide, web-enabled solutions
• Measures current skills and knowledge against competencies needed for continuing success and to meet future needs.
• Is effective working with local, remote and global team members.
• Is a positive force and trusted teammate
• Seeks clarity over ambiguity; strives to be articulate and consistently communicate in a clear, concise, and organized manner for written and verbal communications.

Knowledge & Skills

• Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business, its marketing objectives, and internal project teams
• Able to assess a situation, receive input from stakeholders, and select a course of action
• Able to clearly communicate and articulate, both written and verbally, detailed specifications (e.g., project requirements, requested changes, and testing results)
• Able to create and update specs/documents, and assess completeness of requirements information received
• Able to develop and maintain relationships within the organization and/or with external partners, and understand the unique needs of each partnership
• Able to document information effectively through databases, knowledge warehouses, and other shared space
• Able to lead effective client meetings, negotiate deliverables, and drive successful outcomes
• Able to make proactive recommendations
• Able to properly interpret customer marketing needs, and translate into understandable written campaign requirements
• Able to work in a dynamic, fast paced and often changing environment
• As needed, able to serve as a liaison between: developers and users, clients and companies, and management and IT
• Excellent drive and initiative, and sense of personal accountability
• Excellent knowledge of the industry
• Excellent organizational skills and interpersonal skills
• Excellent problem solving skills in order to move toward a project’s successful completion
• Excellent campaign queue management skills
• Excellent project management skills
• Excellent technical platitude, and understand both business and technical language and ideas
• Able to mentor and train less experienced peers
• Able to lead a project and solution, in addition to a work-stream within a solution
• Able to manage and/or oversee 3 or less direct reports

Duties & Responsibilities

• Leads and coordinates marketing campaign and reporting processes and associated tasks such as requirements, functional specifications and other client documentations
• Leads and coordinate System Integration Testing (SIT), User Acceptance Testing, and associated activities such as test plan, test cases and test execution as related to marketing campaigns and reporting, including campaign tests, waterfall review, T-tests and user acceptance testing
• Support production staff and client end users in the use of the overall client solution with a focus on marketing campaigns and reporting
• Acts as a primary client and account team contact for all account marketing campaign needs