Go-To-Market Lead

Recidiviz is thrilled to be hiring a Go-To-Market Lead to join our product team! We’re a small, fast-moving reform group that builds tools for users responsible for decision making within corrections and sentencing, from parole officers to people who’ve been impacted by the system. This is where you come in. We’re looking for someone to develop the go-to-market strategy and work closely with our product and state engagement managers to increase engagement and impact of Recidiviz tools.

About us

Recidiviz is creating safer, healthier communities by improving outcomes for justice-involved people. We build tech that reduces the number of people in prison and helps criminal justice leaders embrace data-driven decision-making. 

Using modern data infrastructure and thoughtful product design, we’ve been able to safely and permanently reduce incarceration and improve outcomes. We work side-by-side with leaders of the criminal justice system, people impacted by the system, and ecosystem partners to build a better path forward. In addition to the revenue we earn from state partners, some of the most respected philanthropists and foundations support our work.

People who succeed at Recidiviz lead with kindness and humility, assume good intent, learn from failure, and fix problems when they see them.

About the role

For this role, we’re looking for a strategic, analytical, and empathetic person who is able to quickly develop a deep understanding of our users and tools. You’ll not just help launch, but “land” our tools with a diverse set of users, including:

• Develop the go-to-market strategy for our tools across multiple states and users
• Test, experiment, and iterate on that strategy to maximize user adoption across states, agencies, and roles in the system
• Build the organizational capacity to scale and sustain the go-to-market strategy
• Manage our current go-to-market manager, as well as any future go-to-market team members. The GTM team is responsible for both managing support requests from users, as well as developing roll-out approaches and training / proactively engaging users.
• Travel domestically within the United States to partner states, where you and your team will help train and engage corrections line staff on using our tools. 

Please note: This role requires 10-25% travel, about 1-3 trips per quarter.

You’re a great fit for the role if you’ve previously held Marketing, Partnerships, or GTM leadership positions for technology where you’ve needed to build and iterate on adoption and go-to-market strategy—especially if it’s involved government / enterprise adoption or ground game.

Core responsibilities

• You’ll increase the impact that our tools have, whether that’s helping more people complete parole and probation sooner or reducing admissions to prison
• You’ll increase adoption of our tools so more users are engaging with the tools weekly and monthly
• You’ll provide feedback to our product and partnerships teams, to help improve both our tools and our outreach to better effect change,
• Your team, which you will grow and manage, will be the face of Recidiviz that thousands of criminal justice actors know and trust

Wild success

• Within one year in the role, you’ll have achieved wild success if we see:
• Sustained increases in user engagement of Recidiviz tools
• Increased rate at which justice-impacted people are getting closer to liberty
• Clarity on which go-to-market strategies are most effective, for which tools, in which places, plus a plan to scale and sustain these strategies across all Recidiviz partner states 

Qualifications

• You have at least 5 years of experience with adoption and/or go-to-market strategy, including working with technical teams and representing software products to users
• You thrive in ambiguity
• You enjoy building external strategies from the ground up. You think big picture, outside the box and proactively identify ways to make ambiguous problems clear. You have demonstrated experience growing a dedicated function and scaling its impact.
• You are analytical
• You are data-driven in your approach to developing a go-to-market strategy. You can build the structure and processes to evaluate and scale GTM strategies.
• You are an empathetic communicator and collaborator
• You are able to quickly build rapport and trust with a diverse array of external and internal stakeholders. You advise leadership and the broader organization on specific go-to-market decisions and can communicate long term strategic plans clearly and convincingly. You work well with cross-functional teams and are able to handle organizational decisions professionally and kindly.