Regional Marketing Mgr

Requisition ID:  32364  

 

At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world.

 

We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve.

 

With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Consider joining our team and unlock your potential. 

JOB TITLE:  Regional Marketing Manager

 

JOB SUMMARY

Working without significant direction, provides customer segment leadership in the areas of strategic imperatives and objectives, marketing strategies and sales tools, and customer segment problem resolution to enable business growth.

 

ESSENTIAL DUTIES

• Coordinate efforts with global marketing, communications, medical/scientific, reimbursement, sales, training, sales operations, and other functional areas to produce innovative marketing strategies that speak to customer needs. 
• Establish and is held accountable for the achievement of sales and market share goals for assigned segment.
• Collect and analyze competitor information and tracks sales.  Develop and refine marketing, promotional, and pricing strategies.
• Develop and coordinate the production of product introduction, sale and support materials, brochures, and other tools. 
• Organize, coordinate, and present training seminars for customers and sales associates.
• Design and support implementation of an ideal customer experience for new and existing customers through coordination of  sales training, clinical in-service assistance, and marketing programs.  Analyze and resolve problems. 
• Assist customers in the optimal use of products, drive marketing programs for services and digital solutions as part of portfolio of offerings. Where applicable design and launch new services where appropriate to create new customer and company value
• Monitor and analyze indicators of business performance and sales funnel velocity such as Sales vs. Forecast (units, revenue, gross profit), actual vs. plan selling price, product mix, disposables utilization, competitor information, and other relevant marketing factors. Identify solutions to increase sales funnel velocity to create more customer advocates faster.
• Coordinate launch and post-launch activities.
• Act as single point of contact for internal functions for segment insights and stakeholder needs, communicating customer insights (product experience, pains/gains, market opportunities/threats, competitor activities)
• Act as single point of contact for local field teams for key activities being rolled out to enable sales or solve issues for sales/customers (new programs upcoming, new products, new support services, new materials)
• Work closely with the sales organization and marketing managers to successfully identify business opportunities, support tools, and new marketing programs in a timely and high quality manner. 
• Provide direction on the design and implementation of promotion, sales force collateral, and customer communication materials to ensure consistency with customer’s needs and the system selling approach. 
• Identify key messages to support strategic imperatives for segment, work closely with marketing communications to design and execute omni channel communications strategies. Evaluate communication and documentation programs and support tools for effectiveness through customer and sales force feedback as well as objective research.

 

MINIMUM QUALIFICATION REQUIREMENTS