Marketing and Communications Manager

Description

DEPARTMENT: Professional Services 

REPORTS TO: Director of Marketing and Communications 

LOCATION: Hybrid work arrangement from home office and our Chicago office 

FLSA CLASSIFICATION: [EXEMPT] 

THE ORGANIZATION 

Through clinical services, education, and research, The Family Institute at Northwestern University is one of the nation’s leading relationship-based behavioral health organizations committed to strengthening and healing children and adolescents, couples, families, and individuals. When you join The Family Institute, you are joining a team of over 230 collaborators comprised of clinicians, educators, researchers, therapists-in-training, partners, and administrators across three service sites. We are a strong, independent organization focused on advancing the world of behavioral health.    

Learn more about our culture. 

THE ROLE 

The Marketing & Communications Manager will be responsible for leading all marketing content creation and the implementation of social media strategies using data driven approaches with feedback. This position will help to prepare and implement all external and internal marketing and communications efforts supporting client growth for The Family Institute’s clinical practice and the Bette D. Harris Family & Child Clinic.   

ESSENTIAL JOB RESPONSIBILITIES 

Marketing, Communications and Social Media Management  

1. Leads social media content creation, including planning and developing campaigns, crafting content, collaborating with local creators and influencers, posting, and managing community engagement.
2. Analyze data from Google Analytics and Salesforce to maximize marketing and advertising performance while staying current on digital marketing trends.
3. Provide support in the planning and implementation of the overarching marketing and communication strategy for The Family Institute with direction from the Director of Marketing and Communications.
4. Manages and oversees all organic marketing content, including social media accounts and email marketing/communications for both the clinical practice and the Bette D. Harris Family and Child Clinic. This role involves creating and distributing content on a daily and weekly basis with an understanding of identifying target audiences and segmentation.
5. Ensure brand guidelines are followed across all platforms and support communications development in collaboration with the external relations team and clinicians, including e-communications and other appropriate marketing content.
6. Assist with the inventory, updating, and delivery of communication materials—including signage, brochures, website content, fact sheets, FAQs, clinician profiles, and related assets.

Content Creation and Strategy  

1. Demonstrates and implements a high level of independent creativity in the development of creative concepts and content.  
2. Film and edit video content, edit and publish written articles and produce other content pieces as needed. This includes concepting, sourcing creators, collaboration with clinicians, crafting brand copy and execution.
3. Identify and develop meaningful and impactful relationships with on-brand influencers within The Family Institute (clinicians and students) and in the sector to support The Family Institute brand awareness and mission.

Website Management  

1. Responsible for all website updates including editing content, copy, photos, videos, clinician bios and more. This also includes monthly website audits and recommendations for site improvements to increase SEO.
2. Ongoing management and audit of schema markup to maximize structured data coverage  to enhance search appearance and support improved organic search performance.

Psychoeducational Events  

1. Support the Director of Marketing & Communications in execution all TFI marketing-focused events including virtual psychoeducational programs, in-person events, seminars, and webinars—by developing marketing materials, organizing event-related assets, and leading day-of event coordination.

Additional Support  

1. Run appropriate weekly data reports to track analytics and ensure that we are meeting our strategic goals.
2. Other duties as assigned to better grow the brand recognition of The Family Institute at Northwestern University.

SUMMARY OF QUALIFICATIONS  
Knowledge and