Director, Customer Marketing & Community

Role: Director, Customer Marketing & Community

Reports to: EVP, Marketing

Department: Marketing

Location: Remote, US

Job Type: Full Time, Exempt

 

Be at the center of AI

With more than 40 million users, Anaconda is the world’s most popular data science platform and the foundation of modern AI development. We pioneered the use of Python for data science, championed its vibrant community, and continue to steward open-source projects that make tomorrow’s innovations possible. Our enterprise-grade solutions enable corporate, research, and academic institutions around the world to harness the power of open-source for competitive advantage, groundbreaking research, and a better world.

Anaconda is seeking people who want to be at the center of Artificial Intelligence. Candidates should be knowledgeable and capable, but always eager to learn more and to teach others. 

Here is why people love most about working here: We’re not just a company, we’re part of a movement. Our dedicated employees and user community are democratizing data science and creating and promoting open-source technologies for a better world, and our commercial offerings make it possible for enterprise users to leverage the most innovative output from open source in a secure, governed way.

Summary

Anaconda is seeking a talented Director, Customer Marketing & Community  to  join our rapidly-growing company. This is an excellent opportunity for you to leverage your experience and skills and apply it to the world of data science and machine learning.  Anaconda is searching for an experienced B2B customer and community marketing leader to build a strategic communication program that enhances our customers’ experience and serves as a driver of our expansion revenue strategy. 

The ideal candidate will have a track record of customer obsession, metrics driven experimentation, relentless program optimization, and an ability to lead programs with cross functional go-to-market teams. You will serve as a hands-on player and leader, executing multi-channel customer campaigns working with Marketing, Sales, Product and Customer Success and defining the needs as the function grows and scales.  In this role, you will operate like a business owner, accountable for an increase in relevant user metrics and quality pipeline generation contributing to new bookings and net dollar retention.

What You’ll Do:

• Develop and execute a comprehensive customer expansion strategy
• Lead the development of a segmented customer engagement campaign strategy
• Test and optimize the use of all available communication channels and customer data
• Develop a comprehensive installed base analysis
• Define and align expansion revenue goals, strategies, and success metrics
• Establish, own and report on a core set of community and user funnel metrics
• Collaborate closely with sales, customer success, product, and marketing teams
• Develop a customer advocacy program
• Develop a customer advisory board
• Partner with demand generation and field marketing teams to execute customer events
• Improve community engagement
• Some travel required to support customer events initiatives

 

What You Need:

• 10+ years of experience in customer/community marketing
• Prior B2B Customer Marketing, Demand Generation, product marketing with an emphasis on expansion or Customer Success leadership/senior level roles
• Deep understanding of B2B SaaS business models, expansion analysis and enterprise customer lifecycles
• An established go-to-market leader with experience accelerating a high growth software company with strong team management, operational discipline and collaboration skills.
• A track record of setting lofty goals and achieving them by constantly challenging themselves and others to deliver their best results.
• Highly analytical with a strong grasp of the use of Salesforce, Microsoft Excel/Google Sheets, and other tools for building custom reports and analysis to drive decision making.
• Strategic thinker, able to assess opportunity, clearly articulate a strategy and efficiently execute a plan.
• Experience working cross-functionally with Sales, Marketing and Customer Success to support retention and growth is key to excelling in this role.
• Comfort operating in an agile environment, utilizing core concepts of scrum and kanban to prioritize work, consistently assess impact and achieve value quickly.
• An expert content marketer with a history of creating campaigns that serve highly engaging audience-specific content at the right time.