Sr. Strategic Planner (Full Time / On-site)

Company Description

ABOUT GALLEGOS UNITED:

Gallegos United is an independent full-service advertising agency with offices in Huntington Beach CA and New York City.  Founded in 2001, we are uniquely built to help brands connect with the increasingly diverse U.S. market. Our “Soul Purpose” is to drive growth through culturally attuned and creatively driven marketing-communications.

We’re a diverse and creative bunch. With a team that hails from around the globe, we make a point of having fun - while working hard to make our clients and our work famous.

Job Description

The Sr. Strategic Planner is a creative-thinking strategist who ​​works with Planning Directors to help define overall vision on a business and is responsible for the creation, management and implementation of day-to-day strategic initiatives on their account/s.

RESPONSIBILITIES

• You will be working alongside the Head of Strategy on the crafting of the creative brief and the strategy for your clients and will be expected to provide clear and persuasive briefing to creatives with fresh takes that drive creative excellence.
• Work closely with account leadership and creative throughout the campaign development process to help guide strategy and messaging during the ideation process.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process. Inclusive of the development and proposal of research design, screeners, discussion guides, and/or survey panel questionnaires.
• Be knowledgeable in different -traditional and innovative- Qualitative and Quantitative Techniques. Experience with non-traditional research, like social listening, is a plus.
• Develop accurate and insightful conclusions from research data, syndicated tools, consumer trends and behaviors and presents internally and/or to the client.
• Monitor and interpret cultural and social trends relevant to the client’s business.
• Employ data analytic tools to track and optimize.
• Stay close to team throughout the creative development and deployment process, as well as lead the wrap up of campaigns to suggest optimizations and/or share learnings.

Qualifications

What We Want You To Have For Success

• 5+ years of agency experience, as a strategist.
• Be passionate about our job and our client's business.
• Skilled at gathering, analyzing and interpreting qualitative and quantitative data and social listening.
• Creative-thinking strategist who has a deep understanding of traditional and digital media channels, camping architecture and comms frameworks.
• Highly analytical employing syndicated tools like Simmons and other marketing tools.
• Experience in the Hispanic market or with multicultural segments is a must.
• You are (preferable) Bilingual English/Spanish.
• Experience on Digital and/or Comms planning roles a plus.
• You are proactive, curious and passionate about being in-step with Today’s America marketplace - as its beliefs, technologies, communities and ethnographic landscapes shift.
• Resourceful, conceptual, visual and with exceptional writing skills.
• A storyteller and good presenter that creates compelling cases that win the confidence of colleges and clients.
• A collaborative team player who can demonstrate flexibility and a positive attitude towards a fast-paced environment.

Additional Information

What we bring to the table:

A thriving independent and entrepreneur organization that has built dynamic and creative teams. We are trailblazers in creativity.

• A fast-paced, creative and collaborative environment with supportive leadership.
• A culture that values ideas and innovation from everyone at every level.
• Ongoing professional development and training; we will empower you to take charge of your career path.
• Strong benefits including health and dental, 401k and flexible time off.

* Salary Range: $75,000 - $85,000 salary range

All your information will be kept confidential according to EEO guidelines.

*Actual offer may vary by market location, job-related knowledge, skills and experience.