Manager, BAU Campaign and Targeting Production

Be part of an amazing story. Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

 

The CRM Team is responsible for driving growth and optimizing customer lifetime value through Macy’s owned media. The team owns the customer contact strategy, lifecycle, and end-to-end campaign execution across all retention channels — Email, Mobile, and Direct Mail. This role offers a unique opportunity to shape how Macy’s engages millions of customers through precision, personalization, and operational excellence.

 

Job Overview

 

The Manager, CRM Operations oversees end-to-end execution and delivery for Email, Push Notifications, SMS, and In-App/Inbox communications — including promotional, editorial, loyalty, and personalized messaging. This role manages the production workflow for all CRM tactics, working with cross-functional teams, consistently identifying areas of opportunity across the workflow, managing partner relationships, and supporting omni-channel initiatives for Macy’s.

 

The Manager leads a team of 5 responsible for end-to-end front-end development, HTML production, linking, QA, and monitoring across CRM channels. This role requires a balance of hands-on technical expertise, people leadership, and strategic thinking, with a strong focus on quality, efficiency, and execution excellence.

 

What You Will Do

 

Campaign Production & Channel Execution

• Manage the production team responsible for email, SMS, push notifications, and in-app/inbox campaign execution — from asset review and delivery through job assembly, testing, preview, and deployment.
• Hands-on proficiency in ESP platforms (e.g., Salesforce Marketing Cloud, Responsys, Braze, Adobe, or equivalent); capable of building, linking, and troubleshooting campaigns directly in-tool.
• Leverage deep ESP knowledge — ideally gained from working at or alongside an ESP — to optimize platform usage, identify efficiencies, and guide team best practices.
• Oversee end-to-end front-end production across all CRM channels including HTML/CSS coding, dynamic content setup, linking, QA, and deployment.
• Partner with third-party vendors to execute advanced personalization and ensure platform reliability.
• Monitor status of campaign operations as the primary day-to-day contact for CRM vendor production and QA teams.
• Lead strategy to incorporate more personalization, dynamic content, and send time optimization into email and mobile communication execution.

 

Quality Assurance & Performance Monitoring

• Own channel QA processes — ensure every send meets deliverability, rendering, link accuracy, personalization, CAN-SPAM, and TCPA compliance standards before deployment.
• Monitor live and post-send campaign performance (delivery rates, opens, clicks, opt-outs) and flag anomalies in real time.
• Act as gatekeeper for business-driven communication changes and ensure all updates are accurately executed across all relevant touchpoints.
• Point of escalation for off-hours business questions and decisions on campaigns; must be available during off hours as needed.

 

Workflow, Process & Operational Excellence

• Demonstrate thought leadership to improve complex production workflows; redefine current processes to gain efficiencies, maximize bandwidth, and identify automation opportunities and cost savings.
• Serve as business owner for all technical enhancements and new capabilities to the workflow by building out business requirements and project managing with vendor and solutions manager.
• Monitor campaign ROI and partner services and expenses to ensure budget is allocated appropriately; continuously evaluate capabilities, costs, and scope opportunities with external partners.
• Partner with the Strategy team to plan team capacity, understand test design and hypothesis, and ensure accurate execution for all tests.
• Build out tactic-specific best practices across email (design, sizing, content, offers, subject lines, linking strategy) and mobile (