Sr. Director, Digital Marketing

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The Senior Director of Digital Marketing & AI will lead Taco Bell’s consumer marketing transformation, driving enterprise growth through customer analytics, Loyalty, Delivery, and owned communications. This role sits at the center of Taco Bell’s growth algorithm, channeling Taco Bell’s cultural and innovative spirit to fuel growth through customer-centricity, digital transformation, automation and agility.

Reporting to the Chief Digital and Technology Officer, the Senior Director will help lead Taco Bell’s Digital growth and profitability through the design, delivery and impact of our Delivery and Loyalty customer experience strategies. We’re seeking a dynamic marketing leader with world-class expertise in customer experience strategy across first- and third-party commerce ecosystems. This individual will take a data-driven, consumer-centric approach to leverage the world’s most culturally relevant and impactful fans ensuring seamless integration across our retail ecosystem. This position is based in Irvine, CA.

The Day-to-Day:

• Lead Strategy:  Build the Delivery & Loyalty Customer Experience strategy gathering cross-functional alignment and support.
• Build Innovative Partnership Impact: Lead a team in charge of identifying, negotiating and leveraging existing and new external partnership opportunities to drive growth.
• Influence Cross-functionally:  Build, socialize, and action a Delivery and Loyalty playbook that enables a suite of approaches to deliver acquisition and retention strategies. Closely partner with internal cross-functional teams and Franchise organizations to explore and accelerate new opportunities into fully developed business plans. Craft compelling narratives to align internal stakeholders and leadership, driving consensus on digital product direction. Lead partner with Franchisees in creating buy-in for digital marketing strategies and campaigns.
• Delivery & Loyalty Innovation: Continued innovation of the that regularly exceeds expectations by examining and integrating business opportunities, customer needs, competitor and industry trends, building business cases, and ultimately implementing recommendations that drive growth across first and third-party ecosystems..
• Accelerate the Role of Automation & AI: Utilize AI technologies to enhance marketing strategies, improve customer engagement, and drive growth.
• Financial performance: Manage budgets and P&L performance driving profitable growth by meeting financial objectives and impacting KPIs.
• Satisfaction: Become customer obsessed by focusing on Delivery & Loyalty satisfaction to become the most preferred brand in retail.  Grow the team's ability to create high-quality, accessible, usable experiences that help Taco Bell meet its ambition to become the most “Culturally Relevant Brand in the World”

Is This You?

• Bachelor’s degree required; MBA or master’s degree in marketing, business, or related field preferred
• 12+ years of experience in digital marketing within technology or consumer-focused companies
• 5+ years of experience translating business goals into cross-functional marketing or technology strategies with clear KPIs
• Experience leading teams of at least 5+ direct reports or managing organizations of 15+ total employees  
• Proven track record leading en