TikTok Shop - Senior Product Manager - Ecosystem and Traffic Strategy

TikTok Shop is a discovery-based E-commerce platform dedicated to becoming the first choice for users to discover and get good products at good prices. In multiple scenarios such as livestream E-commerce and video content E-commerce fields, the international E-commerce business hopes to provide a more personalized, proactive, and efficient consumption experience for global users, provide reliable platform services for merchants, and achieve our mission of "to sell good things at a good price easier; to make life better at user's fingertips".



TikTok Shop's Governance and Experience is a global team responsible for ensuring our marketplace is safe and trustworthy for not only our users but also sellers and creators. Risk detection abilities, fairness and healthiness of the E-commerce ecosystem, content and commodity quality, and post-order experiences are what we strive to improve. We value user satisfaction and work on policies, rules, and systems to ensure quality and govern the marketplace in all aspects.



Responsibilities:

- Define and optimize the user shopping flow on the TikTok platform to enhance the overall shopping experience, with a particular focus on platform traffic distribution and centralized shopping channels including recommendation systems, search functionalities, and affiliate matchmaking.

- Develop and implement traffic control strategies to manage and optimize the flow of users on the platform, ensuring balanced and efficient distribution of traffic to various E-commerce scenarios.

- Build a compliant ecosystem by creating solutions to measure and monitor the structural compliance of the market, ensuring fairness and integrity across the platform. Establish a comprehensive monitoring index system, track data, and be responsible for improving product penetration and user satisfaction.

- Develop diverse content and creator strategies tailored to international markets and user characteristics to boost user satisfaction and E-commerce efficiency on the platform.

- Identify essential user needs through empathy, addressing user pain points, promoting cross-departmental collaboration, and coordinating with partners to achieve collective goals.