Alliance Sales & Consulting Lead

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Title: Alliance Sales & Consulting Lead, Kyndryl & Gradial

Location: US - (Remote/Hybrid)

Division: WPP Enterprise Solutions

Alliance Focus: Kyndryl, Gradial

Vertical Focus: General Enterprise (Priority targets in Retail & FSI, with additional focus on CPG/Retail for content operations)

Region/Scope: North America 

The Opportunity

WPP Enterprise Solutions is significantly expanding our strategic global partnerships with both Kyndryl and Gradial. We are seeking a dynamic and experienced Sales & Consulting Lead to drive our joint go-to-market efforts across these two distinct partner ecosystems. This role is pivotal in identifying, developing, and closing WPP billable opportunities within both Kyndryl's and Gradial's client bases, existing WPP accounts, as well as through new joint pursuits.

This is a quota-carrying sales role with a strong consulting component, responsible for translating complex client needs into integrated WPP-Kyndryl and WPP-Gradial solutions. You will work closely with WPP's client account leadership and the respective partner teams to forge new paths for comprehensive experience and content transformation. Your success will be measured by driving significant WPP through these strategic partnerships, creating compelling client success stories, and expanding our joint footprint across North America.

 

Role Summary

Core Identity: Own WPP revenue generation influenced by and delivered in partnership with Kyndryl and Gradial across enterprise accounts in your assigned region. Responsible for identifying, nurturing, and closing WPP Enterprise Solutions services opportunities, leveraging each partner's unique platforms and expertise to drive comprehensive transformation for clients.

Role Framework: This role operates across three primary motions, with clear distinctions for each alliance:

• Client Engagement & Solution Development (40%): Lead experience, technology, and content transformation pursuits from qualification through close, bringing a consultative approach to define integrated WPP-Kyndryl and WPP-Gradial solutions.
• Partner Coordination (35%): Build deep relationships with Kyndryl and Gradial regional leadership, consult and sales teams, and account leadership, aligning on joint client strategies and pipeline development for each respective partnership.
• Internal Orchestration & GTM (25%): Coordinate WPP resources (solution design & architectures, capability subject matter experts, delivery, executive sponsorship) and contribute to the evolution of the joint alliance strategies and go-to-market plans for both Kyndryl and Gradial.
  
  

Accountability: You carry an individual quota and are accountable for WPP Enterprise Solutions billable revenue specifically influenced by and delivered through the Kyndryl and Gradial partnerships. Success is measured by closed deals, pipeline health, and the depth of collaboration and joint success with each partner's regional and vertical teams.

Core Responsibilities

1. Client Engagement & Solution D