Regional Marketing Manager - Charlotte Division

Job Category

Marketing & Advertising

Hours of Work

Minimum 45 hours per week.

Facility

Clt Raleigh Regional Office B004

State

North Carolina

Frequency of Pay

Monthly

Travel Frequency

30%

Minimum Base Pay

6,930

Additional Information

Your application may have additional steps that you will need to complete in order to remain eligible for consideration.  Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours. 

Please do not use your Publix email address when applying.  Once your application has been successfully submitted you will receive a confirmation email.

In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

Address

100 Capitola Drive

Potential Annual Pay with Bonus

90,090-135,200

City

Durham

Year End Bonus

As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

Maximum Base Pay

10,400

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience
• Four years of combined Marketing Communications experience in developing marketing strategy briefs, media planning and managing project budgets
• must have a minimum of 1 year experience of sponsorship and activation work experience
• knowledge of marketing strategies, principles, processes, tools, techniques and best practices
• knowledge of consumer behaviors and trends, the grocery industry and Publix’s competitors
• knowledge of the effectiveness, strengths, limitations, and basic relative costs of various media channels, including multicultural channels (i.e. POP, direct mail, print, digital, social, broadcast, etc.)
• skilled in analyzing, media and market research data, financial data, consumer research reporting
• budget management skills
• ability to prospect, analyze, negotiate and execute sponsorships and events, including activations.
• demonstrates superior leadership and communications skills to all levels of support and management
• effectively manage the relationship with, and hiring of, suppliers, activation agencies, sponsors, etc
• ability to juggle multiple projects at once through effective time management and to work well under pressure
• knowledge of Retail and other Publix Support Departments’ operations
• excellent communication skills; both verbal and written
• ability to lift a minimum of 50lbs
• basic Microsoft Office 365
• willingness to work evenings, weekends (Sat and Sun) or at home as needed and
• willingness to travel with overnight stays up to one week or longer

Preferred Qualifications

• Master of Business Administration or equivalent experience
• Six years of combined Marketing Communications experience in developing marketing strategy briefs, media planning, managing project budgets including 2 years Field Marketing experience in a large company/retailer with budget management responsibilities
• intermediate knowledge of SharePoint
• knowledge of the grocery industry and competitors
• knowledge of Retail and other Publix Support Departments’ operations

Zip Code

27713

Benefits Information

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost
• An opportunity to purchase additional shares of our privately-held stock
• 401(k) retirement savings plan
• Group health, dental and vision plans plan<